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Back on T-R-A-C-K

Back on T-R-A-C-K

By: MKG Marketing Inc
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About this listen

 Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.MKG Marketing Inc Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • JD Miller on Aligning Sales & Marketing to Scale in High-Pressure GTM Plays

    JD Miller on Aligning Sales & Marketing to Scale in High-Pressure GTM Plays
    Dec 16 2025

    In this week’s Back On T-R-A-C-K episode, we speak with JD Miller, Go-To-Market Consultant and best-selling author of “The CRO’s Guide to Winning in Private Equity”. He’s spent decades rebuilding revenue engines inside PE-backed and high-growth SaaS companies.

    JD will break down:
    How to build a unified “SMarketing” culture
    What PE-backed companies get right (and wrong) about GTM
    How to lead sales, marketing, and customer teams under one value-creation plan
    The operational shifts that improve speed, clarity, and pipeline

    If you’re building a revenue system that needs to scale inside pressure and complexity, this episode will give you a roadmap.
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    58 mins
  • Scott Wasserman: Building High-Impact Growth Engines for SaaS Teams

    Scott Wasserman: Building High-Impact Growth Engines for SaaS Teams
    Dec 2 2025

    Modern marketing teams don’t need more headcount. They need better systems.


    In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts.

    Scott breaks down:

    • How he increased LinkedIn reach by 400% with employee advocacy
    • Why targeted mini-webinars yielded a 48% show rate
    • How dark social and intent signals boosted demand gen KPIs by 35%
    • What smart AI integration looks like inside marketing workflows

    If your team is trying to scale sustainably, this episode is worth forwarding to your leadership team.

    This episode is powered by MKG. We manage the details, so you may capture the market.

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    57 mins
  • Alyssa Maker: Cutting Campaign Timelines with AI and Team Alignment

    Alyssa Maker: Cutting Campaign Timelines with AI and Team Alignment
    Nov 24 2025

    Your marketing workflow takes 4 weeks to approve a campaign?

    Alyssa Maker cut hers to 3 days. How? AI-powered systems, aligned teams, and a mindset built on measurable impact.


    In this episode of Back on T-R-A-C-K, we unpack:

    Why “AI visibility” and “agentic workspaces” are the future of B2B.

    How to make data, creativity, and innovation work together.

    What global demand gen looks like when it actually works.


    If you’re ready to move from slow approvals to real pipeline, this is your playbook.
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    49 mins
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