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Back on T-R-A-C-K

Back on T-R-A-C-K

By: MKG Marketing Inc
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About this listen

 Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.MKG Marketing Inc Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Lee Moscowitz on Growth vs Demand and Marketing’s Role in Pipeline

    Lee Moscowitz on Growth vs Demand and Marketing’s Role in Pipeline
    Apr 1 2026

    They view it as a "sunk cost" or a series of buttons to push, rather than a long-term investment.

    In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table.

    Lee explains that when marketing is treated as a transactional commodity, the brand-building stops—and eventually, the pipeline dries up.

    We explore:

    Growth vs. Demand: Why the difference is more than just semantics.
    The "Sandwich" Framework: How to layer brand, demand, and customer success.
    Avoiding Over-Architecture: Why marketers need to stop overcomplicating their tech stacks.
    The "Renewing" Rule: Why you don’t actually have a customer until they renew.

    If you feel like your marketing team has become "task-takers" instead of "growth-drivers," this conversation is a must-listen.
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    57 mins
  • AI Is Reshaping Agencies — Why Expertise Still Wins | Kerry Guard

    AI Is Reshaping Agencies — Why Expertise Still Wins | Kerry Guard
    Mar 27 2026

    AI is changing the agency world fast — but not always for the better.

    In this episode, Kerry Guard joins the conversation to unpack what AI is really doing to agencies, search, and marketing strategy. She shares why some teams are becoming too dependent on AI, where expert judgment still matters most, and how agencies can use AI to go deeper and faster without sacrificing quality.

    The discussion also explores the future of SEO, the rise of search visibility across platforms, why average AI output won’t be enough to stand out, and what brands need to do now to stay credible and discoverable.

    If you work in agencies, B2B marketing, or search, this episode offers a practical look at what’s changing — and what still matters.
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    38 mins
  • Aaron Smillie on 3D Brand Worlds, Motion, and Creative That Drives Growth

    Aaron Smillie on 3D Brand Worlds, Motion, and Creative That Drives Growth
    Mar 25 2026

    In this episode of Back on T-R-A-C-K, Aaron Smillie talks about how motion, 3D, and brand strategy can drive real growth—without heavy campaigns that waste budget.

    In this conversation, we’ll explore:

    • When animation and motion are actually worth the investment
    • How to build brand “worlds” through 3D storytelling
    • Aligning creative with SEO and paid media instead of competing with them
    • Why every brand needs a strong validation layer so ads support organic visibility

    If you’re thinking about how creative and performance marketing should work together, this episode will give you practical insights you can use this quarter.
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    54 mins
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