If you’re stuck in an endless cycle of launching, pivoting, and reinventing your brand every month—this episode is your reality check and your roadmap.

We’re breaking down:

• Why winging it is killing your growth (and sanity)

• The psychology behind powerful, profitable brands like Taylor Swift and Apple

• What went wrong with Peloton and BlackBerry—and how to avoid it

• The real reason structure = freedom in business

• Actionable tips to build brand clarity, consistency, and scale without burnout

Plus, I’m dropping a big announcement: my signature branding mastermind officially opens tomorrow. Normally it launches in January—but this year, grief came first. And I’m finally ready to lead again, this time with even more depth.

Whether you’re a coach, creative, or multi-passionate entrepreneur—this episode will help you stop chasing your tail and start building something iconic.

Ready to scale your brand in a way that fits your lifestyle? Learn more about me here: https://www.ashleybrianaeve.com/

Are you tired of blending in online? In this episode, I share my exclusive BLA Framework to build a category-of-one personal brand that gets you paid for what you’re best at.We’ll cover how to align your BG5 "Success Codes", leverage your Gene Keys Life Work, and choose your perfect Brand Archetype so you can build a values-driven business that feels aligned AND profitable.Whether you’re just starting your personal brand or scaling an existing business, this is the exact process I use with my private clients to create iconic legacy brands.You’ll learn: • How to combine BG5, Gene Keys, and brand psychology for ultimate clarity • The real secret to building a business that feels easy AND profitable • Why values-driven brands win in 2024 (and beyond)Subscribe, screenshot, and tag me on IG @ashleybrianaeve if this episode hits home for you!Ready to work together on your personal brand? Check out: https://www.ashleybrianaeve.com/ or email support@ashleybrianaeve.com to discuss the BG5 Success Codes Package!Learn more about Gene Keys here: https://genekeys.com/ref/1717/

In this episode, I break down why it’s actually easier to sell premium $10K+ offers (especially with a small audience)—and I back it all with real behavioral psychology and business research.

We’ll cover:

• Why high-ticket clients think + buy differently than low-ticket buyers

• The toxic trap of high-volume, low-margin business models

• How premium offers simplify your business + attract decision-makers

• The exact psychological triggers that make high-ticket buyers easier, faster, and more loyal

If you’re done spinning your wheels for $97 sales and ready to claim Outlaw-level authority + freedom, this is the roadmap.

Research studies referenced in this episode:

1. Price-Quality Heuristic

   Rao, A. R., & Monroe, K. B. (1989). The effect of price, brand name, and store name on buyers’ perceptions of product quality. Journal of Marketing Research.

2. Decision Fatigue + Overchoice Effect

   Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology.

3. Endowment Effect (Skin in the Game Psychology)

   Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990). Experimental tests of the endowment effect and the Coase theorem. Journal of Political Economy.

4. Loss Aversion (Behavioral Economics)

   Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica.

5. Customer Lifetime Value (Business Scaling Principle)

   Harvard Business Review & Bain & Company Research: A 5% increase in customer retention increases profits by 25% to 95%.
   

Ready to stop chasing crumbs and start scaling simply?

DM me “SIMPLE SCALING” on Instagram or email through https://www.ashleybrianaeve.com/