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B2B Marketing Minute

B2B Marketing Minute

By: Ken Franson
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About this listen

Each week, The Marketing Minute delivers a concise, impactful discussion on key topics related to B2B marketing, Account-Based Marketing (ABM), targeting, and leveraging digital channels. This podcast is designed to empower B2B marketers with actionable insights to elevate their strategies and achieve measurable results. Economics Marketing Marketing & Sales
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Episodes
  • SEO for ABM Success: Aligning Strategies to Target High-Value Accounts
    Mar 17 2025

    Can SEO elevate your Account-Based Marketing (ABM) strategy? Absolutely! In this episode of The Marketing Minute, we explore SEO and Its Impact on ABM Strategies, diving into how to align SEO with your ABM goals to target high-value accounts and drive meaningful engagement. From creating intent-driven content to leveraging long-tail keywords, this episode is packed with actionable tips.

    📌 What you’ll learn in this episode:

    • How to align SEO efforts with your ABM campaigns for maximum impact.

    • The power of targeting long-tail keywords to capture intent and boost relevance.

    • Common SEO pitfalls to avoid when integrating it with ABM.

    🔥 Key takeaways for action:

    1. Identify 5-10 long-tail keywords aligned with your target accounts’ challenges or industries and integrate them into your content strategy.

    2. Conduct an SEO audit to optimize your website’s technical performance and ensure alignment with ABM objectives.

    👉 Next Episode Preview: Don’t miss our next episode, Integrating Paid and Organic Efforts for Maximum ROI, where we’ll explore how to combine SEO and paid strategies to amplify your ABM campaigns.

    🎧 Watch now to start aligning SEO with your ABM strategy and driving high-quality traffic!

    🎥 Subscribe to The Marketing Minute for weekly B2B marketing tips and strategies!
    👍 Found this episode helpful? Give it a like and share it with your team.
    💬 Have questions about SEO or ABM? Drop them in the comments—we’d love to help!

    #SEO #ABMStrategy #B2BMarketing #LongTailKeywords #MarketingMinute

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    7 mins
  • Video Marketing for B2B Brands: Engage, Educate, and Convert
    Mar 10 2025

    Looking to elevate your B2B marketing game? In this episode of The Marketing Minute, we explore Video Marketing for B2B Brands, diving into why video is such a powerful tool for engaging decision-makers, educating prospects, and driving conversions. From interactive video ideas to best practices for explainer videos, webinars, and demos, this episode is packed with actionable insights.

    📌 What you’ll learn in this episode:

    • Why video is essential for capturing attention and building trust in B2B marketing.

    • Creative ideas for interactive videos that boost engagement.

    • Tips for creating impactful explainer videos, webinars, and product demos.

    🔥 Key takeaways for action:

    1. Plan and execute one interactive video campaign, such as a personalized video message or an interactive webinar.

    2. Create or update an explainer video, webinar, or demo to align with your ABM strategy and engage your audience effectively.

    👉 Next Episode Preview: Don’t miss our next episode, SEO and Its Impact on ABM Strategies, where we’ll uncover how to optimize your content for search engines to drive qualified traffic and conversions.

    🎧 Watch now to start creating video content that connects and converts!

    🎥 Subscribe to The Marketing Minute for weekly B2B marketing tips and strategies!
    👍 Found this episode helpful? Give it a like and share it with your team.
    💬 Have questions about video marketing for B2B? Drop them in the comments below—we’d love to help!

    #VideoMarketing #B2BMarketing #AccountBasedMarketing #InteractiveVideos #MarketingMinute

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    6 mins
  • Content Marketing for B2B Success: Strategies for Every Funnel Stage
    Mar 3 2025

    Want to take your B2B content marketing strategy to the next level? In this episode of The Marketing Minute, we explore The Role of Content Marketing in B2B Success. Learn how to create content tailored to every stage of the funnel and discover engaging interactive content ideas that captivate your audience and drive conversions.

    📌 What you’ll learn in this episode:

    • How to align your content strategy with the buyer’s journey, from awareness to decision.

    • Examples of content types for each funnel stage.

    • Innovative interactive content ideas like quizzes, ROI calculators, and interactive webinars.

    🔥 Key takeaways for action:

    1. Audit your current content library and map each piece to a funnel stage. Fill gaps with new, targeted content.

    2. Experiment with one interactive content format in your next campaign and measure its engagement impact.

    👉 Next Episode Preview: Don’t miss next week’s episode, Video Marketing for B2B Brands, where we’ll dive into creating compelling videos that engage decision-makers and boost conversions.

    🎧 Watch now and learn how to create content that connects with your B2B audience at every stage!

    🎥 Subscribe to The Marketing Minute for weekly insights and actionable B2B marketing strategies!
    👍 Found this episode helpful? Give it a like and share it with your team.
    💬 Have questions about B2B content marketing? Drop them in the comments—we’d love to help!

    #ContentMarketing #B2BMarketing #AccountBasedMarketing #InteractiveContent #MarketingMinute

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    6 mins

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