This week on the podcast, Niels van Melick sits down with Catie Grasso, Head of Content Marketing at Dataiku, to dive into how AI is reshaping content marketing. Catie shares her insights on how her team integrates AI into their daily workflows, balances automation with creativity, and ensures high-quality content at scale.

Here's what you'll learn in this episode:

– The biggest misconceptions about using AI in content marketing.

– How AI can help scale content production without sacrificing quality.

– The four key ways Catie’s team is using AI in their workflow.

– How to repurpose and distribute content effectively with AI.

– Balancing human creativity with AI-generated content.

– Best practices for training content teams to work with AI.

– The biggest mistakes marketers make when using AI tools.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

This week on the podcast, Niels van Melick is joined by Elise Thrale, Head of Content at Napier AI, to discuss how to maximize content marketing impact with limited resources. Elise shares her insights on prioritizing content efforts, learning from past experiments, and repurposing high-performing assets for long-term success.

Here's what you'll learn in this episode:

– How to prioritize content efforts when working with a lean team.

– Why some content experiments fail—and how to pivot quickly.

– The key to creating scrappy but effective research reports.

– How to get the most out of a single piece of content through repurposing.

– The role of AI in speeding up content production without sacrificing quality.

– Balancing short-term wins with long-term content marketing goals.

– Lessons from launching (and dropping) a podcast with limited resources.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH ELISE:

🔔 LinkedIn: linkedin.com/in/elise-thrale-439591145/

🌐 Website: napier.ai

This week on the podcast, Niels van Melick sits down with Aino Hakinen, VP of Marketing at Sievo, to dive into the challenges and opportunities of sales and marketing alignment. With a background in sales development, Aino brings a unique perspective on how marketing can drive revenue, build stronger relationships with sales teams, and create strategies that actually move the needle.

Here's what you'll learn in this episode:

• The biggest misconception about sales and marketing alignment.

• How to shift marketing from a lead generator to a revenue driver.

• Why aligning on the ideal customer profile is critical—and how to do it.

• How to keep sales teams in the loop on marketing activities all year long.

• The key metrics that actually prove marketing’s impact on pipeline and revenue.

• How to prioritize the right industries and personas for long-term success.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH AINO:

🔔 LinkedIn: ​linkedin.com/in/ainohakkinen

🌐 Website: sievo.com