What if your marketing team could do everything on their pipeline, without sacrificing quality? That’s exactly what Kostas Zachoudanis, Director of Marketing, is building at Ultimate Group – he’s leading an AI-first, insight-led marketing operation for six global events.

In this episode, he shares how he connects marketing and content into one powerhouse function, repurposes event content into high-value assets, and leads a team that blends speed, authority, and the human touch.

Kostas oversees a team of eight marketers plus the conference content team. With 16 years’ experience in global events and B2B marketing, he’s led teams across Asia, UAE, Africa, Latin America, and Europe - and has pioneered approaches to content strategy, in-house capability building, and AI adoption that accelerate results without losing creativity.

Find out:

• Why benefit-led, insight-rich content builds authority faster than slogans
• How to turn events into a year-round content engine
• How to break down silos between events, media, and marketing
• Why he treats AI as another member of the team
• The moment a team member told him, “AI makes me feel redundant” - and how he responded
• Why over-reliance on AI can be as dangerous as ignoring it
• The safeguards he uses to avoid AI copyright and IP pitfalls

Important Links & Mentions

• Kostas Zachoudanis on LinkedIn https://www.linkedin.com/in/konstantinos-zachoudanis/
• Ultimate Group on LinkedIn https://www.linkedin.com/company/theultimategroup/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

What happens when your marketing is so effective, the sales team begs you to slow down the leads? Jason Widup knows, because it happened to him. In this episode, he breaks down how he built a high-performing marketing team at a $70M ARR company, pioneered incentivized LinkedIn ads, and created a content-first approach that earns trust before any conversations begin.

Jason Widup is the Senior Vice President of Marketing at Pixis, a well-funded AI startup in the adtech space, leading global strategy across growth, product marketing, operations, and experiences. With over two decades of experience driving growth for B2B technology companies like Tableau, Getty Images, AT&T and Microsoft, Jason has built and scaled successful go-to-market programs through a combination of deep operational expertise and highly-creative marketing strategies.

Find out:

• Why content is the first thing your buyers buy, with their time
• The story behind Jason’s incentivized demo ad campaign that overwhelmed sales
• How he built an entire marketing team from the ground up at Pixis
• Why his content playbook centers around video interviews and conversations
• What Jason refuses to use AI for (and why creativity still wins)
• The conversation he had to have with his CFO before joining Pixis

Important Links & Mentions

• Jason Widup on LinkedIn: https://www.linkedin.com/in/jasonwidup/
• Pixis: https://pixis.ai/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building the right team structure, working closely with sales, and getting creative with content – especially when it comes to repurposing.

In this episode, Jess shares how she turns assets created for a broad audience, like whitepapers and webinars, into highly personalized content for key accounts, and why that approach works better than starting from scratch. She also talks about the role of account pods, finding great vendor partners, and how AI is being used (carefully) to support the process.

Find out:

• How to repurpose core assets into one-to-one content for ABM
• What makes a vendor feel like an extension of your team
• How to balance in-house strengths with external support
• How cross-functional account pods support personalized marketing
• The limits of AI – and why context still matters

Important Links & Mentions

• Jess on LinkedIn: https://www.linkedin.com/in/jesslarkin/
• Confluent: http://confluent.io/
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/