B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce cover art

B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce

B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce

By: Oro Inc
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About this listen

Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.

© 2025 B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
Economics Marketing Marketing & Sales
Episodes
  • Not Just Sales: The True Value of eCommerce for B2B Brands with Jason Greenwood
    Jul 8 2025

    This episode tackles the real reasons manufacturers and distributors stay stuck: old systems, patchwork processes, and business habits that don’t change overnight. Jason Greenwood and Aaron Sheehan dig into what goes wrong in B2B projects, how leaders can spot roadblocks early, and why honest internal conversations matter more than buying the latest software.


    Key Highlights


    5:00 Why B2B companies still run on spreadsheets and ancient ERPs

    9:00 Shadow IT in B2B operations

    11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations

    13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?

    15:23 Customers force the issue: “We’ll switch suppliers if you don’t make it easier”

    17:05 How Jason breaks the customer base into three digital adoption buckets

    19:16 Manual ordering habits (screenshots, PDFs)

    23:20 When eCommerce is dismissed as ‘just for small customers’ and why that’s wrong

    32:00 How eCommerce automation solves pain points beyond the transactional workflow


    Resources Mentioned


    • Digital Services Layer (DSL): Jason’s concept for all the non-transactional digital capabilities customers expect.
    • OroCommerce's AI SmartOrder: An AI-powered tool for processing unstructured purchase orders and enabling digital self-service.
    • Upcoming Movie: A Big Bold Beautiful Journey
    • Top Gun: Maverick
    • B2B eCommerce World 2025 in Scottsdale, AZ
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    47 mins
  • Growth Tactics for B2B eCommerce Teams: What Most Get Wrong About Email
    Jun 24 2025

    Kyler Nixon, Co-Founder of Forward Studios, joins the show to unpack what most distributors and B2B eCommerce teams get wrong about email marketing and how to turn it into a growth channel. Drawing on first-hand lessons as a Chief Revenue Officer, Kyler breaks down how to capture more revenue, why most companies leave money on the table, and what practical steps move the needle in B2B email.


    Episode highlights:

    00:30 – Intro: Kyler’s path from agency owner to B2B eCommerce

    03:00 – What distributors get wrong about email marketing (and how Kyler found the gap)

    05:42 – Planning and forecasting in distribution: What signals Kyler actually tracked

    09:45 – Why the “endless aisle” is a trap for most distributors

    11:40 – First growth levers: growing the sales team, fixing SEO, improving UX

    16:33 – The lost revenue of not capturing email

    22:40 – Personalization in B2B email: beyond “Hi, Bob”

    23:50 – Simple segmentation that works: inside vs. outside the buying window

    25:52 – Kyler’s 3-part B2B email marketing framework explained

    32:10 – What the B2B Commerce Association adds for practitioners

    37:23 – Kyler’s podcast and TV recommendations



    Resources Mentioned:

    How I Built This (podcast by Guy Raz)

    Wisdom from the Top (podcast by Guy Raz)

    Survivor (reality TV show)

    B2B Commerce Association

    The 2025 B2B Buyer Perspectives Report

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    41 mins
  • Inside Schneider Electric’s Digital Transformation: AI, Marketplaces, and the Modern Customer
    Jun 11 2025

    In this episode, we sit down with Steven Javor, Head of Digital Customer Experience at Schneider Electric, for an inside look at how a global leader navigates the realities of digital transformation, AI, and the fast-changing world of B2B distribution. Steven shares Schneider Electric’s lessons learned from building marketplace strategies, upskilling employees in AI, and what it takes to keep up with the next generation of B2B buyers.


    Key Takeaways:

    (02:05) An intro into what Schneider Electric does

    (05:28) Schneider Electric’s global approach to customer experience and digital strategy

    (07:34) How regional differences shape digital transformation in B2B

    (09:08) How B2B companies can succeed with digital

    (13:22) Steve’s takeaways from recent B2B Online events

    (15:21) The risks of not exploring and implementing digital solutions

    (20:33) The evolution from D2C to marketplace: supporting distributors instead of competing

    (24:25) Building AI competency at scale – Schneider’s internal mandate

    (29:10) The link between digitization, sustainability, and Schneider’s core business

    (31:06) Steven’s advice for digital leaders on aligning executive buy-in and driving change


    Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.



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    33 mins

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