Laura Baker - Managing Director at Fearless (Founding member of FIFTY, ex-industrial designer)

From Post-It notes in the dark to leading one of the most respected design consultancies in the UK, Laura Baker’s path into leadership was anything but planned.

In this episode, Laura shares how an unexpected client decision thrust her into leadership, how a gut-punch moment around burnout reshaped how she leads, and why she believes legacy is about leaving things better than you found them. We talk about building trust, reframing value when you’re no longer “doing the work,” and the quiet power of step-by-step leadership. Laura also offers a thoughtful take on where the creative industry is heading, why she’s not scared of AI, and the real skills designers should be doubling down on right now.

You can connect with Laura on LinkedIn here

This is Awaiting Approval. A podcast about the messy, human side of creative leadership.

Hosted by Adam Jennings - a creative director with three decades of experience leading teams and projects for global brands including Microsoft, Salesforce, 20th Century Fox, Paramount Pictures, Ancestry, Dolby, BBC and many more - this show features honest, unscripted conversations with the leaders shaping design, storytelling, and innovation today.

These are the conversations you don’t hear in keynotes. The ones about imposter syndrome, trust, failure, confidence, and finding your voice as a leader.

Whether you’re just stepping into creative leadership or you’ve been at it for years, Awaiting Approval is your place to feel seen, challenged, and encouraged.

Awaiting Approval is a Cordial Fox production.Hosted by Adam JenningsProduced by Adam Jennings & Jasmin Egner© Cordial Fox Limited, 2025.

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