Avoiding Keeping Up With The Joneses Syndrome
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Avoiding Keeping Up With The Joneses Syndrome
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About this listen
In this episode I talk about a website redesign pitfall that we commonly see clients get stuck in, that we have coined "Keeping Up WIth The Joneses Syndrome." We see it dozens of times a year and even the best intentioned business owner can get sucked into this trap. I discuss how to avoid this trap by understanding your target audience and making sure that you are developing your website for your end user and cutting out the noise of competition.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.