You launched the book. Now what?!

In this episode of the Author's Edge, host Allison Lane talks with content strategist Karlyn Ankrom about what actually makes a book keep working after launch. Not for vanity. For legacy. And for revenue.

If you’re an expert, professor, physician, leader, or author, you’re going to get the same predictable asks. Can I pick your brain? Can I ask you a quick question? Do you have a resource?

This conversation shows you how to prepare for that attention. And how to turn interest into income without giving nonstop free guidance.

You’ll learn how to treat your book and your message like an asset.

What you’ll learn:

• How to keep your message alive after launch
• How your bite-sized content builds trust and authority
• Making your expertise easy to access and easy to buy
• Avoid the free Caesar-salad consult trap
• Create a sustainable content strategy that fits your life

Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

Get the guide: 7 Shifts to Build Real Authority

Connect with Karlyn:

- website: https://ohsnapsocial.com/

- on LinkedIn: https://www.linkedin.com/in/karlynankrom/

Timestamps:

00:00 Welcome to The Author's Edge

00:21 The Reality After Book Launch

01:40 Keeping Your Message Alive

03:09 Building Trust and Engagement

04:00 Monetizing Your Expertise

05:14 Leveraging Social Media

07:02 Practical Content Strategies

11:12 The Importance of Simplicity

16:39 Steps to Turn Your Message into Revenue

21:42 Final Thoughts and Contact Information

If you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge. Your support helps us bring more expert advice to authors like you.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
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If posting on LinkedIn feels risky, this short episode is for you.

Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call from your boss, comms team, or the provost.

In this episode, Allison explains a simple, safe shift: strong content doesn’t have to stay inside your industry.

Some of the most valuable posts come from applying outside ideas to your world in a thoughtful way.

Get Allison's free resource "7 Shifts to Build Real Authority: Without Living on Social Media"

You’ll learn 3 practical ways to post without setting off alarm bells:

1. Share an article, book, or talk from outside your industry and add your perspective
2. Comment on the original LinkedIn post to get seen by a wider audience
3. Re-share the source post with your own commentary to expand reach

If you want to show up as insightful and relevant without going rogue, hit play.

Timestamps:

• 00:00 Welcome to the Author's Edge
• 00:28 Breaking the Social Media Posting Dilemma
• 01:00 Think Outside Your Industry
• 02:37 Real-World Examples of Cross-Industry Insights
• 04:03 Practical Tips for Sharing on Social Media
• 06:04 Final Encouragement and Call to Action

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

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What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and Dr. Angela Mulrooney, they break down why highly accomplished experts freeze when they try to talk about their work, and how AI can serve as a clarity tool rather than a threat. They explore how to own your genius, how to choose what to be known for, and how to use AI to streamline your author marketing so you can write your book, build visibility, and expand your opportunities.

If you want practical steps to position yourself as a trusted expert without overthinking, listen to this episode.

In this episode, Allison and Angela discuss:

• [00:03] How experts freeze when they try to market themselves
• [00:10] Why owning your genius matters more than your resume
• [00:15] Using AI to clarify your brilliance instead of diluting it
• [00:18] The Playbook app and how it helps experts articulate their value
• [00:23] Why consistency builds trust faster than perfection

Resources Mentioned:

• The Playbook App: unleashinginfluence.com
• Dr. Angela Mulrooney on LinkedIn: https://www.linkedin.com/in/angelamulrooney/
• Seven Shifts to Build Real Authority: https://www.lanelit.com/authority

If you found today’s conversation useful, take a moment to rate and review The Author’s Edge. Your review helps more authors discover the tools and strategies they need to build real visibility and get published.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!

Are you unintentionally hurting your author visibility every time you join a podcast interview? Most authors think podcasting is audio only, but today’s publishing and book promotion landscape runs on video clips, YouTube episodes, and marketing snippets pulled directly from your interview. If you don’t prepare, you lose opportunities before you even say a word.

In this quick episode, you’ll learn simple, inexpensive upgrades that instantly improve how you look, sound, and show up as the expert you are. These small changes can transform your author marketing, book promotion strategy, and overall presence when you're trying to get published. Hit play and get podcast-ready in minutes.

Resources:

• Logitech Wired Headphones with Mic: https://a.co/d/duUpxCp
• AudioTechnica Cardioid Dynamic Microphone: https://a.co/d/7Qn43WT
• Get Allison's free guide: "Speaker Appearance Training, Tips, and Tech" at https://www.lanelit.com/appearance-guide
• Connect with Allison: https://www.lanelit.com/allison

In this episode, Allison discusses:

• [00:30] The surprising reason most authors look unprepared on podcast video
• [01:20] Why your laptop mic ruins your authority before you even start talking
• [02:10] The affordable microphone and headphones that immediately upgrade your sound
• [03:00] The echo mistake that can make your entire podcast interview unusable
• [04:00] The lighting fix that keeps you from disappearing into the shadows
• [05:10] Why showing your living room actually hurts your author visibility
• [06:00] A quick recap of the three tech essentials every author must use
• [06:40] A funny detour about cooking, Dutch ovens, and Boston teens with big appetites

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps the show reach more authors who want to write their book, launch with confidence, and grow their visibility. Share this episode with a friend who’s prepping for their next interview.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!

Launching a book should be an adventure, not a chore.

Allison Lane sits down with marketing expert and memoirist Deb Miller, author of Forget the Fairy Tale and Find Your Happiness. Deb reveals how she transformed traditional, predictable author events into memorable, community-building celebrations. From hosting theatrical readings with student actors to offering free beer at the local pub and partnering with her sorority and universities, Deb proves that fresh ideas spark engagement and book sales.

Allison and Deb break down strategies for authors to leverage their networks, set clear goals, and have fun during the launch process. They share marketing wisdom, practical examples, and the importance of hosting mediagenic events that create lasting assets for future promotion.

Get Allison’s FREE resource “The Author Event Checklist” at https://www.lanelit.com/checklist2

In this episode, Allison and Deb cover:

• [00:03] How a brewery pub day turned free beer into a spike in book sales
• [00:05] Why start where you are and use what you have is a powerful launch strategy
• [00:09] How a happiness panel made a memoir event stand out and fill the room
• [00:14] How students, interns, and family networks can supercharge your book promotion
• [00:20] When giving away your book becomes your smartest book marketing move

Resources Mentioned:

• Dr. Deb Miller’s website: https://forgetthefairytale.net/
• Dr. Deb Miller’s Book: Forget the Fairy Tale and Find Your Happiness: https://bookshop.org/a/55773/9781647429225
• Connect with Dr. Deb on IG: https://www.instagram.com/forget_the_fairy_tale/
• Download Allison’s FREE resource “The Author Event Checklist” https://www.lanelit.com/checklist2
• Connect with Allison: https://www.linkedin.com/in/allisonlanelit

If you’re looking to energize your launch, this episode will help you think outside the box and focus on your strengths.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!

In this episode of Author's Edge, host Allison Lane emphasizes the importance of mastering two key questions that are crucial for every author: 'What is your book about?' and 'How long did it take to write?' Allison explains how to answer these questions succinctly to build visibility and authority, offering tips on reframing responses to turn dull interview moments into engaging conversations. She also highlights the value of clarity in communication and shares her free guide "Essential Author Bio" package at https://lanelit.com/package to help authors craft strong, effective messages.

In this episode, Allison discusses:

• [00:00] Why these two questions matter
• [01:00] The simple book description formula
• [04:00] The real reason readers lose interest
• [07:00] How to avoid the timeline trap
• [09:00] Why clarity strengthens your author brand

Resources Mentioned:

• Grab the free resource: Essential Author Bio Package: https://www.lanelit.com/package
• Visit the website: https://www.lanelit.com
• Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

If this episode helped you, rate and review The Author’s Edge. Your support helps more authors build visibility with clarity.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!

Social media can feel overwhelming and chaotic, especially for authors building their own audience.

Social media expert Katie Brinkley joins Allison Lane to break down the madness and share real, practical advice -- what actually works on social platforms, how to reach the people you want (even if they don’t know you yet), and how to simplify your approach without burning out. If posting feels like a grind, you’ll leave with a new attitude about content, real community-building tips, and clear steps to make your next post count. Plus, Allison Lane and Katie Brinkley show why silent observers might be your strongest supporters.

Get Allison Lane’s Free Guide - 7 Shifts to Build Real Authority: https://www.lanelit.com/authority

In this episode, Allison and Katie discuss:

• 00:06 How to identify the problem your audience is already aware of
• 00:12 Why most authors only reach friends and family, and how to grow past it
• 00:17 The four-post strategy that saves time and gets better visibility
• 00:23 How to stay visible even when the algorithms shift

Resources:

• Get Allison Lane’s Free Guide - 7 Shifts to Build Real Authority: https://www.lanelit.com/authority
• The Social Shift: The Road Back to Community: https://bookshop.org/a/55773/9798989025718
• Podcast: Rocky Mountain Marketing: https://podcasts.apple.com/us/podcast/rocky-mountain-marketing-digital-marketing-for-entrepreneurs/id1506956667
• Connect with Katie: https://www.linkedin.com/in/katiebrinkley
• Katie’s Newsletter - The Social Situation: https://www.linkedin.com/newsletters/6942957654013075456/

If this conversation helped you rethink how you show up online, take a minute to rate and review The Author’s Edge. Your support helps more authors build real authority without burning out.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!

What if supporting your favorite books and podcasts took only three minutes?

Allison Lane breaks down a simple method for writing reviews that boost discoverability, drive author visibility, and help more readers find the work you love. You will learn how online reviews influence algorithms, how they support book launches, and why this tiny habit is one of the most effective ways you can support the creators you appreciate.

Listen in and try the method yourself.

Featured Topics:

• How reviews impact author visibility, discoverability, and book promotion
• A simple three-sentence formula to write strong reviews fast
• When to write your review for the biggest impact

What You’ll Learn:

• [00:07] Why most people never leave reviews and why overthinking stops them
• [00:36] Why reviews matter for visibility and discoverability for authors and podcasters
• [01:26] What a review actually is and why negative or mid-range ratings are not useful
• [03:29] The three-minute review formula that makes writing reviews simple and supportive
• [05:24] Why writing reviews in the moment works best, followed by a quick recap and closing call for reviews

Resources Mentioned:

• Visit Allison’s website: https://www.lanelit.com/
• Connect with Allison Lane on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

If you found these tips helpful, rate and review The Author’s Edge. Your review helps more authors find the show and gives the podcast a real boost in visibility. Feel free to share the episode with a friend who loves books.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!