Turn LinkedIn comments into real visibility using a simple 3-sentence method you can do in 15 minutes a day.

This episode explains how experts and professionals use a strategic LinkedIn commenting strategy to grow their reach without posting every day.
LinkedIn and personal branding strategist Mandy McEwan shares a real-world example of one comment generating 90,000 impressions.
Listeners will learn when to use commenting instead of posting to build authority faster with less effort.

If you want to grow on LinkedIn but posting feels like a second job, start with comments.

In this episode of The Author's Edge, host Allison Lane and Mandy McEwan break down a repeatable 3-sentence framework for comments that get seen, spark conversations, and drive profile clicks.
You’ll also learn who to comment on, what to say so you do not sound salesy, and how to turn your best comments into future posts so you never start from a blank page.

Links and Resources

• Connect with Allison: https://www.linkedin.com/in/allisonlanelit
• Connect with Mandy: https://www.linkedin.com/in/mandymcewen/
• Learn about Mandy McEwan’s Next Wave membership: The Next Wave: https://www.golumi.io/the-next-wave/

Timestamps
00:00 Why LinkedIn feels intimidating when colleagues are watching
02:05 Why people stay small on LinkedIn
05:10 Why job-title headlines reduce profile clicks
08:15 LinkedIn headline tips that create curiosity
12:10 The 3-sentence method for LinkedIn comments
16:30 Who to comment on: prospects and thought leaders
20:40 One comment, 90,000 impressions: what made it work
24:15 Comment vs repost-with-comment vs original post
28:05 Turn comments into posts with a simple swipe file
31:10 How to DM like a normal human
35:05 How to use AI without losing your voice
39:10 The 15-minute action step for today

Listen now for the LinkedIn commenting strategy that builds visibility, thought leadership, and inbound opportunities without posting every day.

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