If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table.

In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it visible where it actually builds trust.
You’ll learn the simplest way to reuse one proof point so new people can trust you faster, without posting more or sounding braggy.

Time stamps:
00:00 Quickie intro + the mistake
00:20 Credibility is an asset, not a moment
00:40 Where proof must live: banner, bio, website
01:05 Credibility doesn’t expire
01:30 Proof builds trust and authority
01:55 Don’t dismiss old wins
02:15 Do this today: pick one proof point
02:40 Grab logo + contextual photo
03:05 Place it and leave it
03:30 Why social posts disappear
03:55 CTA: 7 Shifts guide
04:15 Why you’re not getting opportunities
04:40 DM me on LinkedIn + wrap

Action step: pick one speaking proof point from the last five years, grab the logo and an on-stage photo, and place it on your LinkedIn banner, website homepage, or short bio and leave it there.

Don't forget to showcase proof of your own credibility get the free guide: 7 Shifts to Build Real Authority at https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!

Your reputation can be rock solid. And still, your online presence can make you look like a side hobby.

On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities.

You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI search and answer engines reshaping discovery.

What they cover:

• [03:38] Why corporate habits can sabotage personal branding after you go solo
• [05:21] How to avoid decision fatigue and keep momentum
• [07:00] What’s changing with SEO, AEO, and AI-driven discovery
• [13:40] A simple way to do keyword research using Google suggestions
• [15:03] Why long-tail keywords help you compete without fighting the “big guys”
• [20:34] How to structure pages so search engines understand your content
• [21:36] Headlines as hierarchy, not font sizes
• [19:04] Internal linking so your site doesn’t create dead-end pages
• [29:00] The customer journey: what you actually want visitors to do next
• [33:00] A 15-minute micro-step you can take today to improve your site fast

Resources Links:

• Guest: Sandra Scaiano: https://sandrasky.com/
• Listen to Sandra’s podcast, The Long Game: https://sandrasky.com/podcast/
• Connect with Allison Lane:
  • https://www.lanelit.com/
  • on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!

Visibility gets a bad rap. If you’ve ever thought: “I don’t want to sound salesy,” this Quickie is for you.

In this episode of The Author's Edge, host Allison Lane reframes visibility for people who hate performing online. Visibility is not self-promotion. It’s translation.

You’ll learn how to make your thinking easier to find and easier to understand, so the right people can benefit from what you already know.

What you’ll hear in this episode:

• Why visibility gets mislabeled as look-at-me marketing
• The real cost of staying quiet: people default to whoever is loudest
• The simplest, lowest-pressure visibility move you can make today
• A one-post framework that feels like service, not selling

Try this today
Write one post based on one thing you already say in private:
Here’s a question I get all the time.
Here’s my answer.

Free resource
Take these 7 Shifts to Build Real Authority: get the free guide at https://LaneLit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!