You launched the book. Now what?!

In this episode of the Author's Edge, host Allison Lane talks with content strategist Karlyn Ankrom about what actually makes a book keep working after launch. Not for vanity. For legacy. And for revenue.

If you’re an expert, professor, physician, leader, or author, you’re going to get the same predictable asks. Can I pick your brain? Can I ask you a quick question? Do you have a resource?

This conversation shows you how to prepare for that attention. And how to turn interest into income without giving nonstop free guidance.

You’ll learn how to treat your book and your message like an asset.

What you’ll learn:

• How to keep your message alive after launch
• How your bite-sized content builds trust and authority
• Making your expertise easy to access and easy to buy
• Avoid the free Caesar-salad consult trap
• Create a sustainable content strategy that fits your life

Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

Get the guide: 7 Shifts to Build Real Authority

Connect with Karlyn:

- website: https://ohsnapsocial.com/

- on LinkedIn: https://www.linkedin.com/in/karlynankrom/

Timestamps:

00:00 Welcome to The Author's Edge

00:21 The Reality After Book Launch

01:40 Keeping Your Message Alive

03:09 Building Trust and Engagement

04:00 Monetizing Your Expertise

05:14 Leveraging Social Media

07:02 Practical Content Strategies

11:12 The Importance of Simplicity

16:39 Steps to Turn Your Message into Revenue

21:42 Final Thoughts and Contact Information

If you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge. Your support helps us bring more expert advice to authors like you.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

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If posting on LinkedIn feels risky, this short episode is for you.

Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call from your boss, comms team, or the provost.

In this episode, Allison explains a simple, safe shift: strong content doesn’t have to stay inside your industry.

Some of the most valuable posts come from applying outside ideas to your world in a thoughtful way.

Get Allison's free resource "7 Shifts to Build Real Authority: Without Living on Social Media" https://www.lanelit.com/authority

You’ll learn 3 practical ways to post without setting off alarm bells:

1. Share an article, book, or talk from outside your industry and add your perspective
2. Comment on the original LinkedIn post to get seen by a wider audience
3. Re-share the source post with your own commentary to expand reach

If you want to show up as insightful and relevant without going rogue, hit play.

Timestamps:

• 00:00 Welcome to the Author's Edge
• 00:28 Breaking the Social Media Posting Dilemma
• 01:00 Think Outside Your Industry
• 02:37 Real-World Examples of Cross-Industry Insights
• 04:03 Practical Tips for Sharing on Social Media
• 06:04 Final Encouragement and Call to Action

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

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What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and Dr. Angela Mulrooney, they break down why highly accomplished experts freeze when they try to talk about their work, and how AI can serve as a clarity tool rather than a threat. They explore how to own your genius, how to choose what to be known for, and how to use AI to streamline your author marketing so you can write your book, build visibility, and expand your opportunities.

If you want practical steps to position yourself as a trusted expert without overthinking, listen to this episode.

In this episode, Allison and Angela discuss:

• [00:03] How experts freeze when they try to market themselves
• [00:10] Why owning your genius matters more than your resume
• [00:15] Using AI to clarify your brilliance instead of diluting it
• [00:18] The Playbook app and how it helps experts articulate their value
• [00:23] Why consistency builds trust faster than perfection

Resources Mentioned:

• The Playbook App: unleashinginfluence.com
• Dr. Angela Mulrooney on LinkedIn: https://www.linkedin.com/in/angelamulrooney/
• Seven Shifts to Build Real Authority: https://www.lanelit.com/authority

If you found today’s conversation useful, take a moment to rate and review The Author’s Edge. Your review helps more authors discover the tools and strategies they need to build real visibility and get published.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!