Your reputation can be rock solid. And still, your online presence can make you look like a side hobby.

On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities.

You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI search and answer engines reshaping discovery.

What they cover:

• [03:38] Why corporate habits can sabotage personal branding after you go solo
• [05:21] How to avoid decision fatigue and keep momentum
• [07:00] What’s changing with SEO, AEO, and AI-driven discovery
• [13:40] A simple way to do keyword research using Google suggestions
• [15:03] Why long-tail keywords help you compete without fighting the “big guys”
• [20:34] How to structure pages so search engines understand your content
• [21:36] Headlines as hierarchy, not font sizes
• [19:04] Internal linking so your site doesn’t create dead-end pages
• [29:00] The customer journey: what you actually want visitors to do next
• [33:00] A 15-minute micro-step you can take today to improve your site fast

Resources Links:

• Guest: Sandra Scaiano: https://sandrasky.com/
• Listen to Sandra’s podcast, The Long Game: https://sandrasky.com/podcast/
• Connect with Allison Lane:
  • https://www.lanelit.com/
  • on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

Rate, Review, & Follow The Author’s Edge

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