In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you’re at the mercy of ever-changing algorithms. We discuss the pitfalls of relying solely on social media, the burnout that comes from constant posting, and the frustration of seeing little return on your efforts.

Key topics include:
- The difference between visibility and revenue
- Real-life examples of algorithm changes derailing business growth
- Why consistent posting doesn’t guarantee clients
- The importance of having a system or funnel behind your content
- How to turn content from noise into a client-generating machine
- The power of clear calls to action and next steps
- Questions to assess your current content strategy

Tune in to learn how to make every piece of content work harder for your business and discover practical steps to move from posting for engagement to building a reliable client pipeline.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, we dive into the “referral trap” that keeps coaches, agency owners, and service providers stuck in a cycle of waiting for work to come to them. Drawing on nearly 20 years of experience, our host explores why referrals feel safe but aren’t truly secure—especially after the challenges of 2024, when many businesses saw their referral streams dry up.

Key topics include:
- Why relying solely on referrals is risky and reactive, not reliable
- The difference between feeling safe and being secure in your business
- The impact of economic shifts and changing client behaviour on referral-based growth
- The importance of building proactive, predictable lead generation systems
- How to regain control, confidence, and joy in your business by diversifying your client acquisition strategies

Tune in for practical mindset shifts and actionable steps to move beyond passive referrals and create a more resilient, sustainable business. If you’re ready to stop waiting and start building, this episode is for you!

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I share a serendipitous moment sparked by Patagonia founder Yvon Chouinard’s book, highlighting the power of authenticity in marketing. Too often, business owners struggle with marketing because they’re trying to craft a “perfect” or “unique” voice, rather than simply being themselves. Drawing from real client conversations, I explain how the most effective content comes from genuine experiences and actual pain points — not from forced formulas.

Key topics covered:
- The importance of authenticity over perfection in marketing
- Why trying to be someone you’re not makes marketing harder
- Using real client challenges as the foundation for valuable content
- The value of consistency in building authority
- An invitation to join my one-to-one coaching programme, designed to help you market with confidence and authenticity

Listen in to discover why showing up as your true self is the key to sustainable, effective marketing.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form