There's currently no universally accepted definition of terms like "green" and "eco-friendly." This can lead to misunderstandings and project issues when clients interpret those terms to mean something that you don't. In this episode, we explain how to convey sustainability features in a way everyone can understand and why that trust is vital to your firm's success.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

We're nearing what feels like perpetual award season. How can your architecture firm make the most of award opportunities? How do you know which ones to enter, and how do you maximize your chances of winning one? Most importantly, how do you keep award submissions from hijacking the rest of your firm's work? In this episode, we walk you through what you need to know.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

More and more people are using AI to search for things. Does this mean "traditional," web-based search engine optimization is dead? In this episode, we explain why SEO is still important and the new functions it serves.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

Visual content can be a headache for architecture firms and building materials. A lot of effort goes into one or a couple of "signature" images that can become stale quickly. While firms have a lot of work, they don't always have the variety and depth of visual content to "prove" it. Based on our knowledge of the needs firms have and the best ways to portray their work, we've developed a process by which firms are able to have exponentially more ways to showcase their work, with no extra effort from the firm and no AI. We call it Dynamist. Listen for more details.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

We are very pleased to welcome back Marion Weiss, FAIA, and Michael Manfredi, FAIA, Partners and Cofounders of WEISS/MANFREDI Architecture/Landscape/Urbanism. When we last spoke, WEISS/MANFREDI was a finalist for the Nelson-Atkins Museum of Art Expansion Competition. Since then, they won the competition and published a book: Drifting Symmetries: Projects, Provocations, and Other Enduring Models. In this episode, we talk with Marion and Michael about their unique approach to the practice of architecture, the reason they decided to highlight the work of other architects in their book, and why they continue to teach.

Episode Resources:

Connect with Marion Weiss, FAIA

• https://www.weissmanfredi.com/studio/people/94-marion-weiss

Connect with Michael Manfredi, FAIA

• https://www.weissmanfredi.com/studio/people/92-michael-manfredi

Read the Book

• https://www.weissmanfredi.com/research/3932-drifting-symmetries-projects-provocations-and-other-enduring-models

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

If you inwardly groan whenever social media is mentioned, this is the episode for you. We discuss how architects can use social media to grow their practices without being gross or becoming consumed by who liked what. Social media might not be your most favorite thing, but we'll show you how it doesn't have to be punishing.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

There are anywhere from two to four generations of people currently working for your client prospects. To have the best chance of winning projects, you need to be able to market effectively to each generation. What does each generation look for, and how can you deliver that information so it resonates with them?

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

Do you want more control over your career? Whether you're looking to climb your firm's leadership ladder, bring in new clients, or shift your career focus, people need to understand who you are. That's where personal branding comes in. In this episode, we talk about what personal branding is – and isn't - and how to get started.

Episode Resources:

• Profile Elevation: Personal branding for architects

• Material Growth: Personal branding for building materials

• Focused Acceleration: Personal branding for construction
  
  

Connect with Brian Jones and Patience Jones

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/