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As Built

As Built

By: Brian Jones and Patience Jones
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About this listen

 The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you'll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed. Our series on the Nelson-Atkins Museum International Design Competition received a Silver Medal in the 2025 W3 Awards in the category Podcast: General Series - Cultural Institutions.2025 Graphicmachine Economics Marketing Marketing & Sales
Episodes
  • Navigating an Acquisition

    Navigating an Acquisition
    Dec 3 2025

    Acquisitions can cause a lot of panic, uncertainty, and confusion. They never go smoothly, so what we talk about in this episode are things to keep in mind so that it goes more smoothly. From how and what to communicate to how to be a good team player, this episode will help both acquirers and acquirees.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    Show More Show Less
    11 mins
  • The Architect Stereotype and How It Impacts the Profession

    The Architect Stereotype and How It Impacts the Profession
    Nov 6 2025

    The architect stereotype of a bespectacled, tote bag-carrying curmudgeon makes for great insider jokes, but that can seep into how prospective clients think about both your firm and the profession. In this episode, we unpack the architect stereotype, what's really behind it, and how to be aware of it so you can use it to your advantage.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    Show More Show Less
    11 mins
  • Being Honest About Sustainability

    Being Honest About Sustainability
    Oct 30 2025

    There's currently no universally accepted definition of terms like "green" and "eco-friendly." This can lead to misunderstandings and project issues when clients interpret those terms to mean something that you don't. In this episode, we explain how to convey sustainability features in a way everyone can understand and why that trust is vital to your firm's success.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    Show More Show Less
    6 mins
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