If you inwardly groan whenever social media is mentioned, this is the episode for you. We discuss how architects can use social media to grow their practices without being gross or becoming consumed by who liked what. Social media might not be your most favorite thing, but we’ll show you how it doesn’t have to be punishing.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

There are anywhere from two to four generations of people currently working for your client prospects. To have the best chance of winning projects, you need to be able to market effectively to each generation. What does each generation look for, and how can you deliver that information so it resonates with them?

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

Do you want more control over your career? Whether you’re looking to climb your firm’s leadership ladder, bring in new clients, or shift your career focus, people need to understand who you are. That’s where personal branding comes in. In this episode, we talk about what personal branding is – and isn’t - and how to get started.

Episode Resources:

• Profile Elevation: Personal branding for architects

• Material Growth: Personal branding for building materials

• Focused Acceleration: Personal branding for construction
  
  

Connect with Brian Jones and Patience Jones

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/