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As Built

As Built

By: Brian Jones and Patience Jones
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 The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you'll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed. Our series on the Nelson-Atkins Museum International Design Competition received a Silver Medal in the 2025 W3 Awards in the category Podcast: General Series - Cultural Institutions.2025 Graphicmachine Economics Marketing Marketing & Sales
Episodes
  • Being Honest About Sustainability

    Being Honest About Sustainability
    Oct 30 2025

    There's currently no universally accepted definition of terms like "green" and "eco-friendly." This can lead to misunderstandings and project issues when clients interpret those terms to mean something that you don't. In this episode, we explain how to convey sustainability features in a way everyone can understand and why that trust is vital to your firm's success.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    Show More Show Less
    6 mins
  • How to Make the Most of Award Opportunities

    How to Make the Most of Award Opportunities
    Oct 22 2025

    We're nearing what feels like perpetual award season. How can your architecture firm make the most of award opportunities? How do you know which ones to enter, and how do you maximize your chances of winning one? Most importantly, how do you keep award submissions from hijacking the rest of your firm's work? In this episode, we walk you through what you need to know.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    Show More Show Less
    16 mins
  • Is SEO Still a Thing?

    Is SEO Still a Thing?
    Oct 15 2025

    More and more people are using AI to search for things. Does this mean "traditional," web-based search engine optimization is dead? In this episode, we explain why SEO is still important and the new functions it serves.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    Show More Show Less
    9 mins
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