How to Stop Writing Boring Firm About Pages
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How to Stop Writing Boring Firm About Pages
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About this listen
If your architecture firm's About page sounds like every other firm's About page, this episode is for you. Hosts Patience Jones and Brian Jones break down why so many firms end up with generic, forgettable positioning statements and, more importantly, how to write one that actually works.
We discuss:
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Why vague language like "excellence" and "collaborative" fails to differentiate your firm from competitors
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How to identify what makes your firm worth hiring
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How to create a framework for building an effective positioning statement that doesn't copy from competitors
Whether you're writing your About page for the first time or overhauling one that's been collecting dust, this episode gives you a clear starting point. Subscribe to As Built for more practical marketing guidance built specifically for architecture and construction professionals.