The Architect Stereotype and How It Impacts the Profession
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The Architect Stereotype and How It Impacts the Profession
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About this listen
The architect stereotype of a bespectacled, tote bag-carrying curmudgeon makes for great insider jokes, but that can seep into how prospective clients think about both your firm and the profession. In this episode, we unpack the architect stereotype, what's really behind it, and how to be aware of it so you can use it to your advantage.
Episode Resources
Connect with Brian Jones and Patience Jones:
• https://www.graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
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