Are you loyal to The Brand?
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Are you loyal to The Brand?
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About this listen
After a long wait, Carmen and Bosley are back to talk about consumer spending. Not just any aspect of consumerism, they want to understand branding and marketing. Why and how people become obsess with a certain brand. They will also peak into the future to discuss Generation Z and Generation Alpha's interact with brands.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.