Are You Forgetting About Your Bread & Butter Clients? cover art

Are You Forgetting About Your Bread & Butter Clients?

Are You Forgetting About Your Bread & Butter Clients?

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No one’s asking, “How do I market to my bread & butter clients?” anymore. It’s all about the big blonding transformations—but is that really the best long-term strategy? So many stylists are ditching gray coverage and routine color clients from their menus, but those are the ones who keep your books steady and your business sustainable. In this episode, we’re breaking down why bread & butter clients matter, how to market to them, and why building a business on loyalty (not just big-ticket services) might be the smarter move. Let’s talk about the clients who actually keep the lights on!


Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.