April 1985 (New Coke)
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April 1985 (New Coke)
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About this listen
Tickets for I'm So Not Over It at Machynlleth Comedy Festival are available now!
He's more of a Diet Coke man but, nevertheless, Gareth Gwynn is always happy to chat about New Coke - one of the biggest marketing and corporate blunders of the 1980s. Or was it? Was the decision to change the Coca-Cola formula and then change it back in under 80 days all part of some enormous, 4D Chess style strategy? Probably not. Plus, Esyllt Sears expresses her concerns about Fairy Liquid and Quality Street - on the off chance someone who listens can do something about it.
There's an episode of Trouble At The Top all about the 1980s New Coke disaster, which you can watch here.
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Theme music by Alex_Kizenkov from Pixabay.
I'm So Not Over It is A Mighty Bunny Production.
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