David Carson dives into the shadowy underworld of what he calls anti-memes: ideas so weird, tender, or raw they resist being shared. They don’t trend, they don’t scale, and they sure as hell don’t come with a LinkedIn-approved success story. These are the whispers in your group chats, the half-formed thoughts that haunt your shower, the notes you label “Too Weird to Try.”

Through stories that range from rogue pumpkins to reverse piñatas, daylight savings rants to Greta Thunberg’s awkward brilliance, we explore why the best ideas often start out sounding cringey—and how “cringe” might just be creativity’s immune system.

Oh, and there’s a word of the day that sounds fake but isn’t.

By the end, you might not go viral, but you will want to start a group chat called “Weirdos Only.”

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Dumbify celebrates ideas so weird, wrong, or wildly impractical… they just might be brilliant. Hosted by David Carson, a serial entrepreneur behind multiple hundred-million-dollar companies and the go-to secret weapon for companies looking to unlock new markets through unconventional thinking. Dumbify dives into the messy, counter-intuitive side of creativity — the “dumb” ideas that built empires, broke rules, and ended up changing everything.