Welcome to a new episode of You Are So French! I’m excited to share my conversation with Ania Benhamadouche, Director of Sydney marketing agency Bistrot Media. From working in Parisian luxury with renowned brands like Louis Vuitton and Chanel to making her mark in Sydney's hospitality scene, Ania has built a career that spans continents and industries.

Starting with a working holiday visa, Ania quickly made her way into the heart of Sydney's food scene, working behind the scenes with a range of restaurants—both new and established. She has developed a deep understanding of the industry and knows exactly how to connect with foodies across the city.

As a French woman, Ania also developed an expertise in the French-Australian hospitality scene, understanding the subtleties of each market and the successful niche created by the crossover of both worlds.

In this episode, we dive into Ania's journey and the lessons she's learned along the way.

I hope you enjoy the conversation!

We acknowledge the Traditional Owners of Country throughout Australia and their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the Elders past and present.

Bistrot Media: bistrotmedia.com

Contact Ania here

Ania's recommendations for French restaurants in Sydney:

Four Frogs

L'Heritage

Episode guide:

03:45: Ania’s life before Australia 05:44: A Parisian life: glamour and hard work 09:36: First step: Melbourne with a working holiday visa 17:52: Next step: Sydney and looking for a sponsorship 19:10: Shifting career path 25:06: Taking over Bistrot Media 30:10: Navigating cultural differences 32:13: The French hospitality scene in Sydney 39:57: Reflecting on the Australian journey 44:05: Les Mots de la Fin