Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone can thrive.

She and Anya explore how bias shows up in everyday business decisions, why diverse teams outperform uniform ones, and how to balance data-driven insights with human understanding. Kae also talks about the role of AI in empowering marketers to focus on strategy and creativity, rather than repetitive tasks.

Whether you’re leading a team, navigating a career in a male-dominated field, or looking to build a more inclusive culture, this episode delivers practical insights you can apply right away.

📘 Kae’s book: Not Made for You: How Women in Tech Can Challenge Bias, Claim Their Space, and Thrive in a System Built for Men
🌐 Learn more & follow Kae: kaewilliams.com

Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle.

What you’ll learn

• Why “first response wins” (and how AI makes it instant—24/7)
• AI voice/chat setup: FAQs, escalation rules, booked-appointment targets
• Where OSCs fit next to AI (and how to keep the “talk to a human” option)
• Tech stack sanity: CRM + ops tools, APIs/Zapier, and subscription audits
• Content flywheel: short videos → blogs → social → press → email
• Answer-Engine Optimization (AEO): schema, local SEO, reviews, Reddit/LinkedIn signals

Guest: Ken Tucker — author of Content Marketing for Local Search (updated with AI strategies)

Chapters
00:00 Intro
01:40 Ken’s IT→Marketing journey & podcast lessons
03:30 Speed-to-lead: why first wins (even vs. price)
10:30 OSCs, AI chat/voice, and instant response
12:45 Training AI with FAQs + escalation to humans
20:10 Jobs & AI: repurposing roles, “rejection-proof” follow-up
21:30 Local content with AI: FAQs, repurposing, signals
26:00 AEO, schema, Bing/LLMs, reviews & reputation
34:00 How to reach Ken + final takeaways

Links
🎧 Watch/listen to more episodes: https://anewgo.com/podcast
🔗 Ken’s site: changescapeweb.com

Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size.

Ingrid shares:

• Why small and mid-sized builders absolutely can (and should) have OSCs
• How to structure 10–14 touchpoint follow-ups that actually convert
• The surprising data behind today’s 300-day+ buying cycle
• How AI and chat assistants are reshaping the OSC role
• Why “no lead left behind” should be your 2026 motto

Whether you’re running 50 leads or 5,000, you’ll walk away with actionable steps to improve response times, nurture old leads, and personalize the buyer journey with data and automation.

👉 Plus, we reveal a sneak peek at Anewgo’s upcoming AI Assistant: an intelligent, next-gen alternative to traditional chatbots designed specifically for homebuilders.
Join the Anewgo AI Assistant Interest List to get early updates.