Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache.

In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator.

Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders.

✅ Why bots may soon know your buyers better than they know themselves
✅ How to future-proof your website for both machines and humans
✅ The new role of emotional intelligence in a bot-first world
✅ The rising value of interactive content and structured data
✅ What leaders must do today to win the talent, trust, and tech race of tomorrow

Whether you're in marketing, sales, or leadership, this is your wake-up call: the AI-powered buyer journey is already here.

Your website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain points for homebuilders, including two critical issues most builders don’t even know are holding them back.

From outdated CMS platforms to AI-invisible content and disconnected data, Beth lays out the case for why builders need interactive, AI-ready websites to attract, engage, and convert today’s homebuyers. You'll see live demos, real examples, and even a sneak peek at Anewgo’s upcoming AI assistant in action.

✅ Learn:

Why your CMS is killing your marketing momentum

How buyers expect to shop (and why builders fall short)

What “AI-ready” really means for your website

Why iFrames are making your content invisible

How to finally connect the dots between traffic and conversions

🔗 Explore more at https://anewgo.com/websites