In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Patrick Murphy, founder of Market AI, to explore how AI is transforming the world of architectural design and residential construction. Discover how builders, developers, and even homeowners are using generative AI to instantly create, edit, and visualize floorplans—cutting weeks from traditional workflows.

We dive into:

Market AI’s origin story and explosive growth to 800K+ users

How builders like Mattamy Homes and Japan’s Lib Work are streamlining design with AI

The vision of an "architectural brain" with agents for zoning, rendering, furniture, and beyond

What AI can (and can’t yet) do better than humans

The future of homebuilding in an agent-powered, voice-enabled, and visually immersive world

If you're a builder preparing for the next wave of innovation—or just curious how AI is reshaping design—this is a must-listen.

Learn more about Market AI: https://www.marketai.com

Connect with Patrick: LinkedIn 🎧 Subscribe to the podcast: Anewgo of New Home Sales

In this episode of Anewgo of New Home Sales, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares how she bridges marketing and sales to deliver a seamless homebuying experience. From managing 400+ homes a year to leveraging Anewgo's interactive tools and real-time insights, Felicia reveals how data, follow-up, and smart tech empower her to close deals—often entirely remotely. Whether you're a builder, marketer, or OSC, this episode is packed with actionable takeaways to help you connect with buyers faster and smarter.

🔍 Episode Highlights:

In this episode, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares her unique journey from marketing to sales and how she leverages technology to streamline the buyer journey and support her team. Topics include:

• Felicia’s career path and the creation of the OSC role at Viera Builders
• A typical day in the life of an OSC and why follow-up is everything
• How she uses Lasso CRM and Anewgo Insights together for smarter lead tracking
• How Anewgo Marketing App (My Home App) helps buyers visualize homes remotely—down to elevations, flex options, and kitchen finishes
• Real-time integration with pricing, inventory, and design options through Anewgo Data Integration
• How Interactive Design Tools empower both buyers and sales teams across multiple touchpoints (website, sales centers, and design studio)
• Creating monthly insight reports to guide sales, marketing, and design decisions
• Buyer behavior trends (spoiler: color is making a comeback!) and how data can drive smarter spec home design

In this power-packed episode, Anya Chrisanthon reconnects with industry legend and K. Hovnanian Area President Chris Hartley to reflect on their journeys, growth, and what it really takes to thrive in homebuilding today. From embracing cutting-edge tech to leading with empathy, Chris shares 21+ years of wisdom—including the one mindset shift that can change your entire career.

Topics include:

• How Chris climbed from sales rep to Area President
• Why the "Heart and Hustle" mindset still wins
• Lessons from leading during downturns and tech disruption
• How AI and automation will shape the future of sales
• The difference between “selling a house” and “creating a home”
• Tips for adoption of new tech tools across your sales team
• The evolving definition of success in homebuilding

🔥 Whether you're an industry vet or just getting started, this episode will reignite your passion and challenge how you think about growth, leadership, and legacy in new home sales.

📲 Want to connect with Chris? Text him directly at 913-982-6589 (please don’t spam!)
🔗 Full replay IBS sessions available now—HERE