What do you get when you combine a lifelong love of sports, razor-sharp analytics, and a deep appreciation for human connection? This week’s guest, Kirk McCarley! With over 30 years at ESPN, Kirk has witnessed the evolution of sports statistics from raw data to real-time storytelling. In this energizing conversation, Kirk shares his journey from behind-the-scenes stat supplier to a key interpreter of the game, offering a fascinating look at how sports broadcasting has changed—and where it’s headed.

From the impact of rule changes and the power of networking to balancing analytical rigor with emotional intelligence, Kirk dives deep into what it really takes to thrive in the high-stakes world of sports media. Plus, he drops some seriously wise (and wonderfully unexpected) advice on creativity, productivity, and the simple power of movement.

If you've ever wondered how numbers can bring sports to life, this episode is for you.

Sports Fam, you can find Kirk online at TheSeedSowerCoach.com and his book, "Thoughts for My Kids...and Other People's Kids” is available in ebook and paperback in all the typical places, including our own personal favorite, Bookshop.org

ABOUT

Sports Will Save Us All is the wildly popular human interest Sports Podcast based in Arizona and hosted by Sasha Graham. Welcome to the Sports Fam.

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