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Amplifying your Content

Amplifying your Content

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 Leveraging your podcast to supercharge a content strategy and get the maximum efficiency for your messages. Each individual podcast episode can be used to create a whole wave of content. This can be pushed out across all of your channels. Then, it’s not just the immediate audio listener-ship that generates the value for you. All of the subsequent readers and viewers who are touched by your content across all platforms will benefit. Think of it like a theme - whatever you're discussing in your podcast becomes the theme that you share in your other messaging. If you think of it systematically, you could consider what values you want to represent. How you want audiences to see you? What topics do you want to highlight? This podcast episode is an audio companion to the blog article "Extending the Content Conversation" Episode Transcription 0:21 Hi, this is Martin Franklin. Welcome to Metapod. This episode is an audio companion piece to run alongside a blog article I wrote called Extending the Content Conversation. There's often a sense that podcasts are separate entities that sit outside of an organization's wide communications or content strategy. Viewing your podcast as an integral part, if not, the actual hub of your messaging, will let you maximize the potential to bring your key topics to life for your audience. We're going to look at a few examples of using a single podcast to create the audio content, or blog piece, or pre episode social post or post episode social post, a transcription and a video. 1:03 So the real watchword for this way of thinking is economy, you can make the effort that goes into producing your audio episode, work that much harder and traveled that much farther, with only a small amount of extra resourcing. So each individual episode can be used to create a whole wave of content that can be pushed out across your channels. Ducks In A Row 1:25 When I talk to people about more kind of broader digital strategies, I often use this idea of identifying each month, what are the key topics they want to talk about. And it's usually connected with a product or a new new announcement that they're making. And so that makes it easy. So if they've got a new course coming out, or a new book coming out, or any sort of key event like that, then it's easy to say, Okay, this month, that's what you talk about, you don't talk about anything else. It's about your core piece of content, and anything that sort of surrounds that. So in the same way, you can be using a podcast to expound different kinds of details about something which is either a value use support, or a feature that is connected with one of the products that you roll out, or something which is sort of connected with brand new, or any of those sort of distinguishing things, and you just pick one, and then decide - okay, this month, we're going to have a number of responsive slots where we can sort of interact with things that are going on around us and maybe comment on those. But then in terms of our actual content that we're pushing out, it's going to be about this and there'll be a podcast, and then we'll do a video version of that podcast. And we'll do a blog article that quotes from that podcast. And then we'll pick out a few headlines. And we'll spin those out as as graphic tiles. Audiograms So right away, the popular short audiogram videos give you a new piece of content for your social channels. This can either announce the new episode, or feature a little bit of that episode in there, along with some eye catching visuals, super common, I know. But it's just saying this is a thing that you could be doing, which uses the same piece of podcast content, but takes a little headline out of it and a little tantalizing grab. 3:17 Here's a couple of recent ones that we produced here. First one is from the REIQ's Property Brief, hosted by Rob Dorey. "G'day I'm Rob Dorey. Join me this week for the latest episode of the REIQ Property Brief podcast. I went to Butterfield Street, Hurston which is a CBD location, one or one and a half k's out of the city. It was pitch black and literally it felt third world I didn't even recognize the street, a street that I've kind of lived around for years. Most of those streets are still without power. A lot of people have been eating canned food for the week because they don't have power. They don't have a car. And yet just because the street looks clean and clear again, we forget that there's still trauma there."Sarah Butler, REIQ Property Brief This show's actually paused at the moment, but I still love it. It's the Fintalking podcast. The accumulation phase whilst it's pretty new, it's pretty robust, but the D cumulation phase yeah is a is a bit more challenging. And she had likened it to a half built car, and then sort of saying what we're asking people to do then is to then finish building it. Here's the spanner here's the wrench Go Go sorted out that really resonated with it. I heard this ...

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