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Amplify

Amplify

By: Andy & Beth Jenkins
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Weekly podcast equipping you to multiply + monetize your message using the 4-part framework: Message, Mind-Shift, Media, Methods 🎙 Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • How to handle the money (nonprofit)
    Jul 16 2025

    Oddly enough, non profits run very much like “for profits” with one notable exception:

    💰 The “profit” (yes, 501c3 entities should “gain” money each month) doesn’t go to shareholders, it rolls back into ministry.

    (As a result, non profits complete different tax forms, etc…)

    🤔

    So, in this talk we walk through a similar financial framework as we did for “for profit” organizations (see the previous talk).

    And, we highlight five commonalities between the two…

    👇


    Find your groove, get a plan, and “build it like the ant.”

    🐜🐜🐜🐜🐜


    Proverbs 30:24-28,

    24 Four things on earth are small,
    yet they are extremely wise:
    25 Ants are creatures of little strength,
    yet they store up their food in the summer;
    26 hyraxes are creatures of little power,
    yet they make their home in the crags;
    27 locusts have no king,
    yet they advance together in ranks;
    28 a lizard can be caught with the hand,
    yet it is found in kings’ palaces.


    Notice verse 24– they are small, yet continue… and then have WAY MORE than enough…

    In like manner, start where you are, with the goal in mind…

    🐜🐜🐜🐜🐜


    It’s easy, especially in the beginning, to get overwhelmed with how far you want things to go. However, remember that the time will pass anyway.

    Whether or not you choose to intentionally do something with it or not is entirely up to you.

    Make the most of it and leverage the time while you do the great work you are doing….

    __________

    Notes & next steps

    This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

    Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

    Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

    Need more help in the nonprofit space? Look at our grant writing course at www.AmplifyOnline.info/GMM

    See LifeLift, the nonprofit mentioned in the intro— www.LifeLift.online

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    46 mins
  • How to handle the money (for profit business)
    Jul 9 2025

    As we wind-down the “business side of it” series we tackle the topic of money. You earn it, so you need to know how to manage it…

    💸

    (This is the first half of a two-part mini-series. In this talk we walk through managing the finances of a for-profit business. In the next we tackle nonprofits, as well as highlight five common threads between both types of organizations.)

    🎯


    If you’re stressing about finances— and wondering how to manage the cash flow…

    … this module will help.

    👇👇👇


    Does this strategy take time?

    Yes. However, once you’ve set it in motion, it works much like a flywheel and continues churning at a predictably faster pace.


    __________

    Notes & next steps

    This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

    Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

    Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

    Show More Show Less
    41 mins
  • Serve people long-term by having clearly defined next best steps
    Jul 2 2025

    Most content creators and communicators think only in terms of finding new leads— first time customers. That’s a valid source of business, and we should find pathways for people to come in closer and learn about how we can serve them at a higher with our ideas…
    💡

    But, it’s important to provide people clear next steps to continue moving forward. That is, don’t overlooking EXISTING customers.

    💥

    If you have a strategy to lead people “all the way” through your ecosystem, many of them will take the journey with you.

    An industry stat suggests 10% of your current clients will pay you 10X what they currently pay if you show them the value.

    Furthermore, it’s often easier to convert existing clients— and keep them— than it is to find new clients.

    __________

    Notes & next steps

    This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

    Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

    Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

    Show More Show Less
    29 mins
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