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Amplify Your Authority

Amplify Your Authority

By: Marisa M Shadrick
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About this listen

Welcome to "Amplify Your Authority."
Where innovative marketing meets heart-centered entrepreneurship

Solo business owners will find a blend of powerful marketing strategies and AI-driven insights to help them strategically integrate AI into their business.

Join me, Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as we navigate the ever-changing online marketing world.

Smart, Sustainable Marketing – Grow your business without the pressure of chasing social algorithms, vanity numbers, or fleeting trends.


AI Without the Overwhelm – Learn how to integrate ethical AI tools to streamline content creation, leverage AI reasoning, and free up time for what truly matters.


Actionable & Strategic – Discover practical insights that help you amplify your authority and build a thriving, future-ready business.


Subscribe to Amplify Your Authority on your favorite podcast platform or watch it on YouTube!


🎉 Go to https://marisashadrick.com/listen to subscribe.


© 2026 Amplify Your Authority
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • AI Solopreneurs in 2026: Clarity Over Complexity
    Feb 24 2026

    AI solopreneurs are navigating rapid change.

    The tools are accelerating. The updates are constant. And it can feel overwhelming.

    In this episode, Marisa explains why the real challenge isn’t technology. It’s the weight of change. And the real advantage in 2026 will belong to AI solopreneurs who prioritize clarity over complexity.


    What You’ll Discover in This Episode

    • Why AI noise can feel overwhelming for solo business owners
    • Why the real advantage isn’t more tech skills
    • How AI will scale what you clearly understand
    • The five skills that actually matter in your business
    • Why is critical thinking essential when using AI
    • How workflow development creates real leverage
    • Why strategic restraint matters in an AI transition


    Skip Hours of Prompt Trial & Error with ChatGPT

    Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

    Free Download!

    https://marisashadrick.com/prompts

    If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

    Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business.

    Visit: https://marisashadrick.com/community

    Listen to the "Amplify Your Authority" Podcast! Click Here!

    Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

    Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

    • How did you discover this podcast?
    • What's your biggest takeaway from this episode?
    • How has this podcast helped your current journey?

    Thanks so much for taking a few minutes to craft a review!

    Show More Show Less
    27 mins
  • AI Search & Organic Traffic: What’s Changing and What Still Works
    Feb 17 2026
    Have you noticed how AI Search is changing organic traffic?


    Search looks different today, and many solo business owners are wondering if blogging and articles are still effective.

    In this podcast episode, I break down what AI summaries mean for bloggers, newsletter writers, and solopreneurs who rely on organic traffic.

    I'll explain why clarity, structure, and thoughtful writing still matter, and how AI evaluates content for summaries.

    There's a strong case to return to strong writing fundamentals rather than shortcuts or hacks.

    What You'll Discover in This Episode

    • How AI search summaries are changing user behavior
    • The difference between content delivery and content discovery
    • What AI looks for when referencing content in summaries
    • Why structured, well-written content still matters
    • Why strong writing fundamentals are becoming more important


    Search will continue to evolve. Tools will improve. Interfaces will shift. But thoughtful, well-crafted content will always matter.

    If you stay grounded in clarity, structure your thinking well, and write with real people in mind, you will not be left behind.

    Take a breath. Go deeper instead of faster. Serve your audience with care. The fundamentals are not disappearing; they are becoming more important.

    Free Resource

    Write Better Content with the Support of a Trained AI Editing Assistant

    AI Editing Guide for Writers Who Value Craft

    CLICK HERE to grab my free resource.

    https://learn.marisashadrick.com/ai-editing



    Skip Hours of Prompt Trial & Error with ChatGPT

    Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

    Free Download!

    https://marisashadrick.com/prompts

    If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

    Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business.

    Visit: https://marisashadrick.com/community

    Listen to the "Amplify Your Authority" Podcast! Click Here!

    Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

    Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

    • How did you discover this podcast?
    • What's your biggest takeaway from this episode?
    • How has this podcast helped your current journey?

    Thanks so much for taking a few minutes to craft a review!

    Show More Show Less
    15 mins
  • What I Wish I Knew Before Starting an Online Business
    Dec 20 2025

    What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups!

    Starting an online business today looks different from how it did a few years ago.

    After years of building, refining, and working with solo business owners, I’ve had time to reflect on what actually matters and what keeps everyone busy, but unsuccessful.

    In this episode, I’m sharing what I wish I knew when starting an online business, based on real experience, real mistakes, and lessons learned along the way.

    If you’re early in your journey, this will help you focus on what truly moves you forward.


    What You’ll Hear in This Episode

    If you’re starting an online business, this episode will provide insights:

    • Why staying busy can feel productive while still holding you back
    • The decision most new business owners delay, and why it matters more than they realize
    • Why does some advice sound smart but doesn’t work in real life for solo business owners
    • The overlooked asset that makes selling feel easier
    • Why chasing what’s “working right now” often leads to exhaustion
      …and more

    Closing Thought

    If you’re starting an online business, you don’t need to do everything; you need to do the right things. Start with strategy, keep it simple, and let clarity guide your next steps. If you need a complimentary strategy call, please visit: https://marisashadrick.com/contact/

    Audio Timestamps

    00:00:00 Intro and why starting with strategy matters

    00:01:00 Strategy vs. tactics explained

    00:06:24 Why being busy doesn’t equal progress

    00:07:31 One clear offer and validation

    00:09:00 Managing doubt when starting an online business

    00:10:38 Filtering advice and avoiding overload

    00:11:55 Visibility without clarity creates noise

    00:13:58 Podcasting and YouTube strategy insight

    00:14:39 Why email list building matters early

    00:16:22 The cost of chasing algorithms

    00:18:27 Building a business that fits your life

    00:20:33 Lessons as mentors and selling earlier

    00:24:34 Final thoughts and next steps


    FREE RESOURCE

    Capture the Human Knowledge Your AI Needs to Model Your Voice, Values, and Brand Identity

    INTRODUCING THE HEART PROFILE™

    If you’re ready to step off the sidelines and start using AI with confidence, CLICK HERE t

    Skip Hours of Prompt Trial & Error with ChatGPT

    Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

    Free Download!

    https://marisashadrick.com/prompts

    If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

    Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business.

    Visit: https://marisashadrick.com/community

    Listen to the "Amplify Your Authority" Podcast! Click Here!

    Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

    Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

    • How did you discover this podcast?
    • What's your biggest takeaway from this episode?
    • How has this podcast helped your current journey?

    Thanks so much for taking a few minutes to craft a review!

    Show More Show Less
    27 mins
No reviews yet
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