All the Secrets From a 420-Member CrossFit Affiliate in Portugal
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All the Secrets From a 420-Member CrossFit Affiliate in Portugal
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About this listen
CrossFit Mondego has 429 members—and they’re not bleeding out the door.
In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with one of CrossFit Mondego’s owners, Luísa Mesquita, to find out exactly how she and her partners transformed a gym with high churn into a 400-plus-member powerhouse with great retention.
Luísa breaks down the key additions that fueled their explosive growth, including a data-driven referral funnel that consistently brings in new leads without ad spend.
In addition to expanding client count, CrossFit Mondego has boosted its revenue with a high-value on-ramp program, as well as small-group and hybrid training.
Luísa explains how her Two-Brain mentor, Brian Foley, helped the gym’s owners make gradual changes to move the needle and scale with sustainable systems—without burning out.
Listen to Luísa's full story, and then use her tips to build a gym where more people stay longer and pay more.
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2:12 - How retention has increased
5:32 - The impact of on-ramp
12:50 - Additional programs driving growth
19:47 - Hyrox at a CrossFit gym
24:30 - Why Luísa slowed down ads
31:56 - Advice for getting more clients