All In, All Season: Toyota’s Largest NFL Campaign Puts Fans and Community First
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All In, All Season: Toyota’s Largest NFL Campaign Puts Fans and Community First
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About this listen
Toyota North America has launched its most ambitious NFL campaign yet, "All In. All Season.," for its third season as the Official Automotive Partner. The campaign focuses on fan engagement, community impact, and cultural moments from pre-season through Super Bowl LX. Key initiatives include supporting nearly a quarter million youth flag football players nationwide and offering weekly chances for fans to win prizes, notably Brock Purdy’s favorite Toyota Sequoia Capstone, signed by the quarterback. The "Toyota Gameday Giveaways" program allows up to 1,500 fans to win exclusive prizes by participating in game-day challenges during "Sunday Night Football" broadcasts. The campaign also features the "Toyota Glow Up Classic," a black-light flag football showdown during Super Bowl week, and an advertising campaign with Team Toyota athletes like Purdy, Eli Manning, and others. The anthem spot, "All In," premiered during the NFL Kickoff game on September 4.
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