Alix Earle's Unfiltered Rise: SI Swimsuit, Podcast Drama, and the $20M Influencer Grind
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Alix Earle's Unfiltered Rise: SI Swimsuit, Podcast Drama, and the $20M Influencer Grind
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About this listen
Alix Earle continues to dominate headlines, social media feeds, and business columns as summer 2025 winds down. Just days ago, she was back in the spotlight sharing glamorous behind-the-scenes footage from her Sports Illustrated Swimsuit 2025 photoshoot in Jamaica, seen posing in multiple bikinis and giving followers a peek at the set with photographer Yu Tsai. The issue is set for release later this year and marks another big step in her modeling career. Earle also reminded fans of her breakneck bicoastal lifestyle, uploading a TikTok showing her whirlwind trip from Coachella’s dusty desert to the Harvard Business School—punctuated by luxury Delta One lounge amenities, quick edits for her weekly vlogs, and reminders that brand deals and content creation never quite stop. Her presence was felt at all the right parties too, including Kendall Jenner’s 818 Outpost bash and Revolve Festival, mixing with A-listers and keeping the influencer circuit buzzing.
But business drama is hard to avoid, and this past week Alix has all but confirmed a long-rumored rift with Alex Cooper, her former podcast mentor. The Indian Express details her recent cryptic TikTok, where Earle joked about starting drama and hinted she has “so much information”—seeming to throw public shade at Cooper. Fans quickly recalled how their friendship turned cold after Earle’s Hot Mess podcast was dropped by Cooper’s Unwell Network, with insiders blaming business clashes and increased involvement from Earle’s father, who reportedly wanted more control over her career. Commenters pressed for details about the fallout, and Earle herself responded with, “How much time do you have?” E! News and Instagram have both amplified speculation about where things stand, with the story pulling in thousands of comments and likes.
On the personal front, Alix opened up about her long journey with skin issues in an interview with WSJ. Magazine, crediting Kendall Jenner’s own honesty as her inspiration for getting real about acne and beauty maintenance with her audience. She’s also continued to make news for her financial savvy: reports from Brand Vision and Free Job Alert confirm her net worth sits comfortably around $20 million, thanks in part to major equity stakes in brands like Poppi—recently acquired by PepsiCo—and buzzworthy sponsorship deals. She’s kept busy, as recent Instagram stories show, with content that toggles between high-glam shoots, playful beach days, and candid advice on everything from relationships to skincare.
In short, Alix Earle is proving that in 2025, the modern influencer is equal parts beauty star, business mogul, and headline generator—whether she’s burning it up at Coachella, teasing drama with podcast queens, or inspiring fans with doses of unpolished honesty from her camera roll.
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