Alix Earle's Next Chapter: Feuds, Funding, and Finding Love
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Alix Earle's Next Chapter: Feuds, Funding, and Finding Love
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About this listen
Alix Earle has spent the past few days at the center of entertainment headlines and controversy. Multiple reports, including Us Weekly and Variety, confirm speculation about a major feud with Alex Cooper. This drama surfaced after Alix’s hit podcast Hot Mess was abruptly dropped by the Unwell Network earlier this year, ending their high-profile partnership and sparking months of rumors. In early August, Alix all but confirmed the falling out through a cheeky TikTok, telling fans her astrology app said she could “start some s–t today,” then hinting at having insider info she’s been waiting to reveal. The TikTok was widely circulated and picked up by outlets like IMDb and AOL, confirming to fans that the bad blood is very real.
Fueling industry buzz even further, the BFF’s podcast, with Brianna Chickenfry and Josh Richards, described Alix’s exit as “the biggest news in podcasting” while shutting down speculation she’d work for Barstool Sports. Instead, those close to her teased that Alix is “not gonna ever join something else,” predicting she’ll start her own company. Variety confirmed Unwell Network has renounced all rights to her podcast, making Alix a free agent ready for her next move, and fans and podcasters alike are waiting to see if she’ll launch a new media business.
Adding a powerful business plot twist, Alix went public on Instagram about her next chapter: she’s investing in a soon-to-launch alcohol brand, marking her boldest business play to date. According to her February 26th statement, she’s spent years searching for the right brand, found her match over the summer, raised funds with investors, and is leading creative strategy. She told followers the project could “completely fail” but expressed strong belief in her product and team.
Mainstream news and finance platforms like BrandVM continue to recognize Alix as one of the most successful female creators of 2025, lauding her for business savvy, product launches, and cultural influence. Industry lists note her reach of 8.8 million followers and Millennial buying power.
There’s also been a continual swirl of rumors regarding her relationship with NFL wide receiver Braxton Berrios since his move to the Houston Texans. Alix personally debunked breakup chatter in a recent Hot Mess episode, confirming she and Berrios trust each other to live independent lives and manage a long-distance relationship. She also posted a selfie from Texans training camp, with the caption “Houstonnn,” instantly quelling the breakup talk on Instagram, as reported by Sportskeeda.
On the brand front, Alix benefited from the recent $2 billion acquisition of probiotic soda brand Poppi by Pepsi; she was an investor and is now sitting on one of the influencer world’s biggest wins, highlighted in The Information and Instagram recaps of top summer brand collaborations.
The ongoing Cooper feud, business pivots, and viral relationship moments have decisively kept Alix Earle as the influencer everyone is talking about.
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