Alix Earle: TikTok Empire, Podcast Drama, and Skyrocketing Success
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Alix Earle: TikTok Empire, Podcast Drama, and Skyrocketing Success
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About this listen
Alix Earle has commanded headlines this week as the influencer and entrepreneur who turned TikTok virality into an eight million dollar empire, but the drama off-camera has become just as gripping as her steady flow of beachy Instagram updates. In the last few days, Alix Earle went viral yet again after apparently confirming long-brewing rumors about a feud with podcast mogul Alex Cooper. According to Cosmopolitan and Grazia, Earle dropped a series of pointed TikTok comments addressing the “Hot Mess” podcast saga, referencing revenge and hinting at behind-the-scenes issues with Cooper and the Unwell Network. Earle cryptically asked her followers how much time they had to hear her side, fueling a wildfire of speculation about why her podcast was pulled back in March. While Cooper publicly stated that Earle kept full rights to her show and Unwell was not blocking the relaunch, she admitted to the Wall Street Journal months ago that the situation was ‘a little bit of a hot mess’ behind the scenes, confirming there is more to the story than either side has shared. Hot Mess, for now, remains shelved, with Earle emphasizing her intent to “bring things back, elevate things,” but with her creative energy shifting to her massively popular YouTube and TikTok channels.
The business side of Alix Earle’s brand is stronger than ever. Brand Vision reports her net worth at around eight million dollars, crediting not just her podcast and sponsorships but clever equity investments. Her alignment with Poppi soda stands out, with social media suggesting giveaways and collaboration content dropping this week, suggesting continued partnership and audience engagement. Earle is ranked among the most influential millennial-focused creators in 2025 according to Amra & Elma, boasting over 8.8 million followers and unparalleled sales impact in beauty and fashion.
On the personal front, Alix Earle has been candid and visible. She posted classic “get ready with me” videos and a viral bikini beach day reel, showing off her summer style after weeks in Saint Tropez and Miami. Wellness content, behind-the-scenes with beauty brands, and her daily life—including hair and fitness routines—continue to rack up millions of views according to features by Celebwell and E! News. Rumors circulated on social media about possible participation in Dancing With The Stars this fall, but as of now, no verified statement has been made by Alix herself. The blending of business, personal style, and strategic drama in Alix Earle’s public life this week kept both her brand and audience firmly in the spotlight.
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