Alex Hormozi Biography Flash a weekly Biography.
The past few days have delivered another whirlwind stretch for me, Alex Hormozi, serial entrepreneur, author, and teacher, with headlines that will stamp this week as one of the most significant in my biography. The business press is still vibrating from my book *$100M Money Models* setting the Guinness World Record for Fastest-Selling Non-Fiction Book—over 2.9 million copies in a single day back on August 16th, and it's been the topic all over this week, especially as analysis and commentary have poured in according to SelfPublishing.com and NowBAM. It's not just about the numbers, though. If you're wondering how this happened, my approach was years in the making: four years of giving away premium advice for free through YouTube, social media, and podcasts built trust and anticipation. That launch was a thank-you to my audience, not a hard sell. I structured the offer with philanthropic flair; bulk buyers got hundreds of books to donate, massive value-driven perks, and even a tax write-off—turning transactions into impact.
The launch events have been content machines themselves. My marathon live streams on YouTube included Q&A, coaching, and mental toughness workshops, drawing thousands according to my own channel and Kristina and Ben’s breakdown on The Social Business Club. If you caught my recent episodes on The Game podcast—October 8th and 10th—you heard me go deep on competition and consistency. This week, I unpacked how mental toughness leads to business success, how most entrepreneurs stay small due to key misconceptions, and why simply acquiring more skills means being willing to endure failure for longer than your competitors.
Social media is where I get personal, and my Threads posts have been buzzing since the weekend. On October 12th I wrote, "By the time you have all the information, the opportunity is gone," a note on speed over perfection, already racked up widespread engagement. The day before, I drilled into persistence: “The reason you don’t have the skills you need is because you’re unwilling to suck for as long as it takes to get good,” inspiring debate among business audiences.
Meanwhile, my business activities stay scorching. Acquisition.com keeps performing, with my ten portfolio companies now generating more than $200 million a year—a number I've publicly confirmed. There’s continued buzz about my strategic role in platforms like Skool.com, especially as we roll out low-cost plans for creators and community leaders this October. And in mastermind circles, I’m sharing my event-driven philosophy—get in front of your audience online and offline to create real connection, physical loyalty, and lasting customers.
No major headline about me broke in the last 24 hours, but media interest in my record-breaking book, innovative launch model, and my unapologetic “value-first” philosophy is dominating feeds and podcasts as noted by SelfPublishing.com and podcast recaps.
All told, this week was about cementing my biography as someone who builds movements, not just brands, and who turns education into a legacy. Thanks for joining me—be sure to subscribe to never miss an update on Alex Hormozi and search the term “Biography Flash” for more great Biographies.
And that is it for today. Make sure you hit the subscribe button and never miss an update on Alex Hormozi. Thanks for listening. This has been a Quiet Please production."
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