Alex Hormozi: $77M Book Launch Sets Record | Biography Flash
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Alex Hormozi: $77M Book Launch Sets Record | Biography Flash
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About this listen
The last few days have seen Alex Hormozi dominate business and entrepreneurial headlines like few others. On August 16, Hormozi orchestrated what is now being widely called a record-breaking moment in publishing and online business with the live YouTube launch of his new framework and book, $100M Money Models. According to the business blog AdvertisingBusiness.org, the event was marketed as a must-watch masterclass and drew huge online attention, with some initial takes describing the launch as “hyped to the moon.” The most staggering figure comes from NowBAM, which reported that over 2.9 million copies of $100M Money Models were sold in a single day, obliterating the previous Guinness World Record for the fastest-selling business book of all time.
The event itself became a flashpoint for conversation on both the financial scale — with multiple credible sources reporting nearly $77 million in sales within six hours — and on marketing tactics. Mark Reacts, an entrepreneur and marketing coach, released a critical breakdown on YouTube suggesting Hormozi “broke his own $100M rule” by turning the 7-hour live event into an almost non-stop sales pitch. This generated debate across entrepreneur networks about whether Hormozi’s style, seen by some as aggressively masculine, serves the long-term trust of his audience. Others, like David Pham on YouTube, praised the offer’s value despite its hefty $6,400 price tag, citing exclusive access to an Alex Hormozi-trained AI and a set of 13 playbooks summarizing his entire business approach over years of consulting.
Social media has not paused for breath. On August 22, Hormozi posted on Instagram emphasizing mindset: “Weak men protect their excuses. Strong men protect their ambitions.” The wisdom continued the following day, August 23, when Hormozi urged his followers on Threads to “Think big for your life because no one else is gonna do it for you.” Hormozi’s Instagram reels also continue to rack up millions of views, stressing the importance of content for aspiring millionaires, echoing his statement that content is “the most important asset.”
Business-wise, no new company launches or mergers have been announced in the last 24 hours, but the immense sales from the $100M Money Models launch and the buzz around his AI-powered business coaching tool are set to have cascading effects on the industry for the foreseeable future.
No major controversies or personal appearances outside of digital media have been reported in the past 24 hours. Everything points to Hormozi doubling down on his digital-first strategy, content output, and direct engagement with his followers.
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