In this episode, we sit down with Paul Scheffer, who shares his incredible 34-year journey of living alcohol-free and how 33 years of practicing Tai Chi helped him rebuild his life, mind, and body from the inside out.

From working in the chaotic kitchens of New York City to becoming a teacher of healing movement, Paul takes us through the dark valleys of addiction, a shocking Lyme disease diagnosis, and the rediscovery of self through intentional practice.

Follow Paul on Instagram: https://www.instagram.com/sober_cat_taiji/

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Justifications are one of the biggest hidden barriers in early alcohol-free living.

They're the stories we tell ourselves to make drinking seem okay, even when it’s not.

Let's break down the brain science, psychology, and social dynamics behind these patterns and explore how to move beyond them with awareness and choice.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Today, we're talking about how what you focus on expands and why your words matter more than you think.

Ever heard, 'Don't think of a pink elephant'?
What happened?

You pictured it, right?
That’s because the brain doesn’t process 'don’t', it latches onto the image or idea.

So when you tell yourself, 'Don't drink tonight,' your mind actually focuses on drinking.

In this episode, we’ll flip the script, showing you how turning negations into affirmations can be a powerful tool for staying alcohol-free. Because what you focus on, grows.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear