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Airbnb’s Expansion Strategy: How Services and Experiences Are Changing the Trip

Airbnb’s Expansion Strategy: How Services and Experiences Are Changing the Trip

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 Today’s Skift Travel Podcast was recorded live at Skift Forum Asia Bangkok when Airbnb Chief Business Officer Dave Stephenson joined us to unpack one of the company’s biggest launches in years: the global expansion of curated experiences and in-stay services. Stephenson shares how Airbnb is integrating new offerings like private chefs, trainers, spa treatments, and local-led activities directly into the app—and why these features are available not only to travelers, but also to locals. The conversation explores how Airbnb is shifting toward a full-trip platform by combining bookings, services, and activities in one place. Stephenson also explains the company’s localization strategy across Asia-Pacific, its response to economic uncertainty, and the growing role of pop culture in shaping travel behavior. From Michelin-star ramen in Tokyo to wellness treatments in your New York apartment, Airbnb is aiming to remove friction and deliver more personalized, high-quality travel experiences—without requiring you to stay in one of its listings. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.
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