The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.

The guest in this episode, Ivan Tijerina, founder of Solomon Advertising, fits that description perfectly.

Ivan is an emerging agency owner with a scrappy and efficient outlook on affiliate program management.

Our conversation features discussions on:

• Diminishing returns in affiliate marketing campaigns
• Working with mid-funnel and upper-funnel partnerships exclusively
• The value of whitelisting affiliate content
• The pitfalls of Performance PR
• The legitimacy of incrementality tests
• Comparing incentives of paid affiliate media buyers vs. whitelisting publishers

Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation.

Contact Ivan and Solomon Advertising:
https://solomonadvertising.com/
Ivan Tijerina

Learn more about affiliate marketing:
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7280394043245658114

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

Learn more about affiliate marketing:
https://amtwopointzero.beehiiv.com/

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

Free affiliate resources:
https://drive.google.com/drive/u/2/folders/15E4MySfPlKrJC0doVMMLNrx6poMnB-Rz

This Affiliate Marketing 2.0 roundup brings the latest goings-on in the affiliate marketing industry for the end of 2024 and the beginning of 2025.

🔥 Topics covered on this roundup 🔥

• Amazon Associates - no more double dipping on commissions
• Google Geminini and Deep Research - no more affiliate review sites?
• Is is the end of arbitrage in the affiliate industry?
• Will you let Google track your fingerprints?
• A power move collaboration between Partnerboost & Partnerize
• Media Mix Modeling and Affiliate
• An attribution whitepaper from the Performance Marketing Association
• Imagine Marketing's strategy for 2025

⏰ Time Stamps ⏰

(02:10) No more double dipping for Amazon Affiliates
(03:36) Google Gemini's Deep Research
(05:32) The end of affiliate arbitrage?
(07:10) Fingerprinting tracking technology
(08:25) Partnerboost and Partnerize collaboration
(09:09) MMM undercuts affiliate?
(10:15) PMA updates attribution whitepaper
(10:55) Imagine Marketing focuses for 2025

End of Affiliate Arbitrage Discussion ⬇️

https://open.spotify.com/episode/2sCLi5uZhPXdX0ulqemiiZ

Google fingerprinting article.

Google Deep Research article.

Learn more about affiliate marketing:
https://amtwopointzero.beehiiv.com/

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

Free affiliate resources:
https://drive.google.com/drive/u/2/folders/15E4MySfPlKrJC0doVMMLNrx6poMnB-Rz

The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.

The guest in this episode, Christoper Rueckert, former Head of Product at ShareASale, perfectly exemplifies that description.

When Christopher isn't indulging in a bowl of cookies & cream ice cream, he's launching zero-to-one software products like the ShareASale setup wizard, deploying an agile development methodology, and weighing on the hot topic of attribution.

Chris is an industry veteran with deep expertise in tracking, affiliate networks, and affiliate technology.

While he is extremely technical, Chris is an equally effective communicator, and listeners will appreciate how he conveys technical concepts in plain language.

Publishers, brands, agencies, and tech stakeholders alike will learn something from Chris and this conversation.

I hope you enjoy it.
Josh ✌🏼

Learn more about affiliate marketing:
https://amtwopointzero.beehiiv.com/

Run a better affiliate program:
https://shorturl.at/Q01K5

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

Free affiliate resources:
https://drive.google.com/drive/u/2/folders/15E4MySfPlKrJC0doVMMLNrx6poMnB-

Learn more about affiliate marketing:
https://amtwopointzero.beehiiv.com/

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

Free affiliate resources:
https://drive.google.com/drive/u/2/folders/15E4MySfPlKrJC0doVMMLNrx6poMnB-Rz