Advertising: legal do's and legal don'ts
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Advertising: legal do's and legal don'ts
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About this listen
What happens if you use someone else’s content, brand or product in your own advertising? Do you need to get permission, or is this “fair use”? This week’s episode is inspired by an ongoing lawsuit between Atari and State Farm. Atari is suing State Farm over an ad that featured one of Atari’s arcade games and sparked negative comments from Atari fans.
What are the rules for using other companies’ IP for your own advertising purposes? In this episode, I’m breaking down some of the little-known legal rules of advertising. Tune in to learn how your company can create compelling ads without getting into legal trouble.
Announcements: Get The Legal Upgrade™
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CREDITS
This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).
You can follow Bevel Law on Instagram. Say hi via email at hello@bevellaw.com.