We took a kids apparel brand from zero to a consistent 5x ROAS. - and I’m sharing the exact numbers and strategies.

This Los Angeles-based kids apparel brand grew through my 60-day Growth Finder program.

Starting with a modest $2,000 monthly ad spend, the brand evolved from having no advertising experience to achieving consistent $15-16 CPAs - and scaling towards 20 orders per day.

I share specific metrics throughout the journey, including how click costs decreased and how they identified which products resonated most with customers.

You'll discover when to use Meta vs Google, how to properly measure click-through rates, and which ads drastically improved performance.

I also share their transition from Shopify Mail to Klaviyo and how they implemented my SC3 method to create synergy between Meta, Google, and email marketing channels.

This episode offers a complete roadmap for new e-commerce brands looking to establish profitable digital advertising.

Key Points

00:00:20 Client background and starting point
00:01:30 Meta outperforms Google initially
00:02:40 Monitoring click efficiency
00:04:20 Budget allocation and strategy
00:06:10 Optimizing product-specific ads
00:08:40 Sales performance tracking
00:10:40 Finding the winning product ad
00:12:20 Analyzing AOV trends
00:13:50 Email platform migration results
00:14:30 Branded search campaign effectiveness

Ready to apply these strategies to your own brand?

Listen now to discover the exact process that transformed this kids apparel business and how you can implement similar tactics for your e-commerce growth.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

Your Performance Max campaigns might NOT be bringing in new customers - chances are, they’re just recycling existing ones.

And this blind spot could be killing your growth (thanks, Google).

In this episode of Ad Spend Secrets, Luke Smith reveals two game-changing updates to Google's Performance Max campaigns. These updates give advertisers and eCommerce brands unprecedented control over their targeting.

The key issue with Performance Max has always been the "black box" nature - hiding how much of your success comes from people already searching your brand name versus genuinely new customers.

Luke breaks down the new solution to this problem, explaining how to properly implement Google's new brand exclusion features to maintain visibility in shopping placements while filtering branded search traffic.

This allows for accurate measurement of performance while protecting valuable real estate in search results.

Key moments:

00:00:57 The black box explained
00:01:53 Brand searches can inflate metrics
00:02:48 Brand vs generic searches
00:04:35 Previous keyword limitations
00:06:05 The leaky bucket problem
00:07:15 New visibility solution
00:08:42 Brand list implementation
00:09:09 Understanding negative keywords differently

Ready to stop Performance Max's deceptive reporting and truly understand where your ad spend delivers the best results?

Tune in to master these new tools and stop leaving money on the table for your brand.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

The Facebook advertising apocalypse has arrived!

Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to dominate.

In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals Meta's announcement to completely phase out interest targeting by June or July.

This is a big deal and a fundamental shift in how advertisers must approach Facebook and Instagram advertising.

Luke breaks down exactly how to thrive in this new landscape by focusing on creative variation and campaign structure.

Learn why product-specific ads can dramatically improve performance, how Meta's algorithm "reads" your creative to find the right audience, and why the new Advantage Plus Shopping campaign structure gives you more control than ever before.

Key moments

00:00:00 Meta's targeting death
00:01:20 Broad targeting wins
00:02:10 Algorithm finds buyers
00:02:52 Creative variety cuts costs
00:04:18 Product-specific converts better
00:06:00 Lower CPA, smaller orders
00:06:53 Multiple ad sets unleashed
00:08:05 Algorithm reads everything
00:09:15 Product-first creative strategy

Ready to stop worrying about interest targeting and start getting better results with broad targeting strategies?

Listen now to master the future of Meta advertising (before your competitors do).

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting