Creating meaningful content and embracing social impact can set your agency apart in a crowded market. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Rich Maiore, CEO & Founder of Rocket Social Impact, a purpose-driven agency that helps companies elevate their philanthropic and employee engagement strategies.

Rich shares his transition from big-agency life to founding a nimble, cost-effective firm that works with both Fortune 100 companies and emerging brands. He highlights how content marketing is central to building lasting client relationships and how a focus on social impact can boost brand reputation and attract top talent. Rich also opens up about agency hiring practices, measuring ROI on social initiatives, and balancing the personal with the professional- from local politics to refereeing high school lacrosse.

Whether you're scaling a purpose-driven firm or looking to deepen client relationships through impactful strategy, Rich’s insights offer a roadmap to long-term agency success.

Takeaways:

• Use content marketing as a tool to build trust and long-term client relationships
• Offer social impact strategy as a value-add to attract and retain top-tier clients
• Embrace agility and cost-efficiency as advantages in competing with larger firms
• Balance work and life to stay grounded and connected to your community

Connect with Rich:

• LinkedIn: https://www.linkedin.com/in/rich-maiore-567b80/
• Rocket Social Impact: https://rocketsocialimpact.com/
• Johns Hopkins University Advanced Academic Programs: https://advanced.jhu.edu/

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