Today’s episode is a quick one but an important one. Because I want to talk about something that I get asked all the time from coaches, course creators, and online businesses:

“Should I wait until my funnel is fully converting before I run ads?”

So let’s chat about this.

Should You Wait Until Your Funnel is Fully Converting Before Running Ads?

• Common concerns from clients about funnel readiness for ads
• Dispelling the myth of needing a perfectly converting funnel before advertising
• Risks of perpetual tweaking and procrastination

My Recommended Approach to Ad Testing

• Why early testing of your offer is valuable
• Using ads as a learning accelerator, not just for sales
• The benefits of paid traffic for gathering rapid, actionable feedback
• My personal strategy for testing new offers with a small budget

What Ads Can (and Can’t) Do for Your Funnel

• Ads as a tool for funnel testing, not a solution for broken funnels
• Pitfalls of unclear offers, messaging, or confusing landing pages

Critical Elements Needed Before Running Ads

• Clear, outcome-focused offer
  • The importance of specificity and results-focused messaging
  • Examples of strong, clear offers
• Effective messaging
  • Speaking to audience pain points and desires
  • Techniques for understanding your audience’s struggles
• Professional, high-performing landing page
  • Design, mobile-readiness, and loading speed
  • Alignment between ad copy and landing page
• Proper ad tracking setup
  • Using Meta (Facebook) events and custom conversions
  • The impact of campaign objective choices on ad delivery

Scaling and The Feedback Loop

• When to scale your funnel once performance is proven
• Ads as an accelerant for feedback, not the endpoint
• The need for ongoing tweaking and optimisation

Want more? Get my free training: https://learn.webonize.com.au/100leads

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

I can’t believe we are one week away from Christmas. 2025 has just flown by in the blink of an eye and I know so many others feel the same. Even my kids are saying the same thing and I can remember when I was growing up the years seemed to go by so slowly.

It just proves that we need to seize the moment and make the most of every day doing what we love.

Every year without fail, I have clients ask “Should I turn my ads off over the festive season” They assume that the cost of the ads will be expensive and no one will be in work mode. But my experience for coaches and course creators has been the complete opposite over the 13 years I have been running ad campaigns.

At this time of year, I see the cost of ads decrease and some business owners have great results with their ads.

If you’re a coach or course creator and you’re thinking about switching off your Facebook™ and Instagram™ ads over December and January then this episode is for you.

Because what seems like a harmless break can quietly cost you sales, momentum and your hard-won ad performance.

Today, I’m walking you through exactly why now may actually be one of the best times to stay visible with ads and how to do it right so you can also take a hard earned break from your business.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

Today’s episode is going to challenge a very common myth I hear all the time and that is:

“You need a big budget to make Facebook™ and Instagram™ ads work.”

I get it. Maybe you’ve been told $10/day just isn’t enough. That you need $50 or $100 per day to get “real results.”

But what if I told you that $10 a day can be more than enough — if your strategy is right?

In fact, I've helped many clients generate 100+ leads in 30 days with just that. $10 a day.

So in this episode, I want to break this all down for you:

• Why the "$10/day isn’t enough" belief keeps people stuck
• What actually matters more than budget
• And how to make $10/day ads work harder without feeling like you’re throwing money away

So let’s dive in.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

If you’re not consistently getting leads for $3 or less from your Facebook or Instagram ads, it’s not because ads “don’t work anymore” - it’s because something in your strategy needs adjusting.

In this episode, I’m walking you through the exact framework I use with my clients (and inside Abundant Ads Academy) to write lead generation ads that actually convert. It’s the same method I’ve trained my AI tool, Lilly Lead Gen, to use - because this approach is working right now in 2025.

No fluff, no overcomplication - just a clear, practical strategy to help you write better ads and reduce your cost per lead.

Here’s what I cover in this episode:

1. The three reasons your lead gen ads aren’t converting
   We’ll look at the biggest culprits: weak copy, an underwhelming offer, or a confusing setup, and how to fix each of them quickly.
2. The elements of a high-converting ad
   From scroll-stopping openers to outcome-focused messaging, I’ll walk you through what to say (and what not to say) in your lead gen ads. You’ll also learn how to use Meta’s AI to your advantage through better copy and campaign structure.
3. What to test and how to keep it simple
   I’ll show you what creative formats to test (even if you’re short on time), how to structure your campaigns for better optimisation, and what to watch for on your landing pages and lead magnet.

This is one of the most tactical episodes so far, and if you’ve been feeling stuck or frustrated with your ads, I think you’ll walk away with a lot more clarity and confidence.

🎧 Tune in now to learn how to simplify your strategy and start seeing better results—without spending more.

00:00 Focus ad messaging on the result, not the free offer; highlight a clear problem and tangible solution to engage your audience.

06:24 Use the leads objective for lead generation ads to target genuine leads, set up custom conversions/events for tracking and optimisation, and test ad creatives to improve results.

08:49 Ensure landing pages are fast, mobile-friendly, clear, professional, and consistent with ads to boost conversions.

10:58 Focus on clear, outcome-driven messaging, test variations, simplify campaigns, optimise landing pages, and align offers for a cohesive strategy to achieve leads under $3.

And if this episode helped you, I’d love if you left a review or shared it with another business owner who needs better results from their ads.

Get Lily LeadGen for just $27: https://learn.webonize.com.au/lilyleadgen

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

If your ads, emails or funnel pages aren’t converting the way you’d hoped, chances are your messaging needs a tweak - and I’m going to show you how to fix it.

In this episode of Abundant Funnels, I’m diving into the first (and most important) ingredient of a high-converting funnel: messaging. This is the part so many business owners skip over, yet it impacts everything - your cost per lead, your opt-in rate, and your sales.

Your messaging is what either makes someone say “yes, this is for me” or scroll straight past.

Here’s what I cover:

1. Why great messaging doesn’t sound like you, it sounds like your audience
   Your ideal clients don’t want more content. They want a solution. I’ll show you how to talk about your offer in a way that matches the exact thoughts they’re already having.
2. 6 places to find high-converting copy without guessing
   You’ll learn how to mine sales calls, DMs, Facebook groups, surveys and more to uncover the gold that’s already in your audience’s language.
3. Why messaging is never “done” and what to test next
   Your clients evolve, and your messaging needs to evolve with them. I’ll share how to regularly test and refine your copy so it keeps converting over time.

This episode will help you get out of your head and into the mind of your ideal client, so your ads, landing pages and emails connect instantly and convert more consistently.

04:51 How to gather client feedback via surveys, store responses to use their exact language in messaging, and test variations across platforms for optimal engagement.

06:28 Listen to your ideal clients, use their language in your copy, and make them feel understood to create a magnetic, high-performing marketing funnel.

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If this episode helped, I’d love it if you followed the show, left a quick review, or shared it with a friend who could use better results from their marketing.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

Welcome to the very first episode of Abundant Funnels! I’m so excited you’re here.

If you’ve ever wondered whether Facebook or Instagram ads can actually bring in high quality leads - without chewing up your budget - this episode is for you.

I’m breaking down the three essential ingredients you need in place before you ever launch your ads, so you can attract leads for $3 or less, and turn them into paying clients.

Whether you’re running ads that aren’t converting or you’ve been too nervous to get started, I’ll help you understand where the real gaps are (hint: it’s usually not the ads themselves).

Here’s what I cover in this episode:

1. Why your ads might not be the problem
   If you’re getting leads but no sales, it’s likely a system issue, not an ad issue. I’ll walk you through how to identify the real bottleneck.
2. The three ingredients behind every successful ad funnel
   I’m sharing the exact elements I help clients optimise every day: messaging that converts, simple funnels that nurture, and ad structure that supports every stage of the buyer journey.
3. What’s working right now for coaches and course creators
   From lead magnet funnels to live conversion events and quiz funnels, I’ll show you what’s driving results for my clients, and how you can apply these strategies to your business.

If you’re ready to stop guessing and start building a funnel that consistently brings in sales, this episode will give you the clarity you need to move forward.

00:00 Learn actionable steps to improve your funnel, fix system issues, and create cost-effective Facebook/Instagram ads that generate quality leads and sales

05:36 Mirror your audience’s thoughts to make them feel understood and take action. Focus on urgent outcomes they want, identify past failures, and offer a fresh approach they haven't tried.

09:08 Host a live event (e.g., workshop/webinar) with a clear promise, warm up attendees through emails, send reminders, sell your program at the event, and offer a replay after.

12:32 Focus on creating tailored campaigns for audience growth, lead generation, trust-building, and sales, while testing and optimising ads to ensure effectiveness and adaptability.

14:41 Tips on aligning messaging with client language for better marketing results

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If this episode resonated with you, I’d love for you to leave a review and share it with other business owners who’d find it helpful.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

Abundant Funnels is the leading funnels podcast for online coaches and experts wanting the exact next steps and marketing strategies to blow up conversion rates and dominate their funnels.

Each week, Jayne releases an episode designed to give you a quick tip on what you can implement into your business straight away in order to bring in more sales through your sales funnel. Jayne has over 13 years experience running her own ads agency, Webonize (https://webonize.com.au), and has a wealth of experience working with many of the top 6 and 7 figure online businesses.

Each episode is designed to lift the lid on what is working right now so you can use those insights to grow your business using the power of Facebook and Instagram Ads and your funnels, whether that be an evergreen funnel or live launch.

Want Jayne's experienced eyes on your ads while you learn how to run profitable ads yourself without paying the agency price tag? Abundant Ads Academy is her done with you program and you can find more details here: https://courses.webonize.com.au/abundantadsacademy

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy