If you’re not consistently getting leads for $3 or less from your Facebook or Instagram ads, it’s not because ads “don’t work anymore” - it’s because something in your strategy needs adjusting.

In this episode, I’m walking you through the exact framework I use with my clients (and inside Abundant Ads Academy) to write lead generation ads that actually convert. It’s the same method I’ve trained my AI tool, Lilly Lead Gen, to use - because this approach is working right now in 2025.

No fluff, no overcomplication - just a clear, practical strategy to help you write better ads and reduce your cost per lead.

Here’s what I cover in this episode:

1. The three reasons your lead gen ads aren’t converting
   We’ll look at the biggest culprits: weak copy, an underwhelming offer, or a confusing setup, and how to fix each of them quickly.
2. The elements of a high-converting ad
   From scroll-stopping openers to outcome-focused messaging, I’ll walk you through what to say (and what not to say) in your lead gen ads. You’ll also learn how to use Meta’s AI to your advantage through better copy and campaign structure.
3. What to test and how to keep it simple
   I’ll show you what creative formats to test (even if you’re short on time), how to structure your campaigns for better optimisation, and what to watch for on your landing pages and lead magnet.

This is one of the most tactical episodes so far, and if you’ve been feeling stuck or frustrated with your ads, I think you’ll walk away with a lot more clarity and confidence.

🎧 Tune in now to learn how to simplify your strategy and start seeing better results—without spending more.

00:00 Focus ad messaging on the result, not the free offer; highlight a clear problem and tangible solution to engage your audience.

06:24 Use the leads objective for lead generation ads to target genuine leads, set up custom conversions/events for tracking and optimisation, and test ad creatives to improve results.

08:49 Ensure landing pages are fast, mobile-friendly, clear, professional, and consistent with ads to boost conversions.

10:58 Focus on clear, outcome-driven messaging, test variations, simplify campaigns, optimise landing pages, and align offers for a cohesive strategy to achieve leads under $3.

And if this episode helped you, I’d love if you left a review or shared it with another business owner who needs better results from their ads.

Get Lily LeadGen for just $27: https://learn.webonize.com.au/lilyleadgen

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy