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AI Unscripted

AI Unscripted

By: PwC Belgium
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Unveiling the human stories behind AI innovation

Join us on 'AI Unscripted,' a captivating vodcast series presented by PwC Belgium that takes a deep dive into the world of artificial intelligence (AI) through the eyes of those who shape it. In each episode, we sit down with visionary leaders, industry experts and everyday individuals who use AI in their work and daily lives. Our conversations go beyond the technical jargon to uncover the rich and diverse human stories that drive AI innovation.


From groundbreaking business applications to transformative societal impacts, 'AI Unscripted' offers a holistic view of how AI’s redefining our world. Whether you’re a tech enthusiast, a business professional or simply curious about the future, our vodcast provides unique insights and thought-provoking discussions that highlight the multifaceted nature of AI. Tune in to explore how artificial intelligence is changing industries, communities and personal experiences, one story at a time.

© 2025 PwC Belgium
Economics Social Sciences
Episodes
  • Episode 11: Leveraging AI to future-proof the tax function
    Sep 16 2025

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    Welcome to this episode of AI Unscripted, where the focus turns to the impact of artificial intelligence on the tax profession. Host Patrick is joined by Laurens, a director with a background in accounting and tax compliance, for a practical discussion on how AI is reshaping tax functions, from efficiency gains to strategic transformation.

    Key topics include:

    • AI in the tax function: Laurens explains how AI is already integrated into daily tax work, supporting both efficiency and enhanced analysis, and handling large volumes of structured and unstructured data. 2:21
    • Tools and technology: The conversation covers the use of general AI solutions like Copilot and specialised tax tools such as Harvey, including the benefits of ring-fenced environments for data security and the development of territory-specific models for improved accuracy. 7:04
    • Balancing efficiency and quality: Patrick and Laurens discuss the dual role of AI in automating routine tasks and elevating the quality of tax analysis, with examples of measurable improvements in accuracy when using advanced AI models. 7:40
    • Adoption challenges and upskilling: The episode addresses the need for upskilling, the importance of critical thinking, and strategies for training both generalists and specialists within tax teams to ensure future readiness. 11:06
    • Strategic implementation: Insights are shared on how organisations - large and small - can develop a clear tax technology strategy, align it with business goals, and avoid the pitfalls of adopting AI purely out of fear of missing out. 16:49
    • SMEs vs. multinationals: The discussion highlights differences in AI adoption between large companies and SMEs, noting that agility and focus can offset budget constraints for smaller organisations. 18:23
    • AI as a sparring partner: Laurens shares how AI tools can help reduce uncertainty in complex tax scenarios by enabling scenario analysis and supporting nuanced decision-making. 21:21
    • Gamification and engagement: The episode introduces the "AI flag" gamification initiative, designed to encourage hands-on learning and adoption of AI tools within tax teams. 22:43
    • The future of tax professionals: Patrick and Laurens reflect on the evolving role of tax experts, the enduring need for human judgement, and why a career in tax remains relevant and exciting in the age of AI. 23:24

    Join us for an insightful look at how AI is transforming the tax landscape, the practical realities of adoption, and what it means for the future of tax professionals.

    Join us and listen to all episodes on www.pwc.be/aiunscripted

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    24 mins
  • Episode 10: AI in education and early careers: student perspectives and workplace realities
    Aug 6 2025

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    Welcome to episode 10 of our AI Unscripted series, where host Patrick explores the evolving role of artificial intelligence in education and the early stages of professional life. This episode offers a candid look at how students and young professionals are engaging with AI, both in their studies and as they embark on their careers.

    Key topics include:

    • AI in the classroom: Hugues and Cosme share their personal experiences with AI at university, discussing how students use AI tools for programming, research, and report writing, and reflecting on the challenges and opportunities this brings to higher education. 2:14
    • Bridging the gap: The conversation highlights the lag between academic curricula and the rapid pace of AI adoption, with insights into how universities are beginning to adapt and the importance of fostering critical thinking skills. 4:04
    • Workplace realities: The episode explores how AI is being used in consulting and business environments, the maturity of organisations in leveraging data, and the balance between efficiency gains and true innovation. 12:01
    • Ethical and practical considerations: The speakers discuss the risks of over-reliance on AI, the importance of maintaining personal skills, and the environmental impact of AI technologies. 18:06
    • Looking ahead: Hugues and Cosme share their perspectives on the future of AI, the rise of AI agents, and the evolving role of humans in supervising and collaborating with intelligent systems. 14:59

    Join us for an honest and practical discussion on how AI is shaping the next generation of learners and professionals, and what it means for the future of work and education.

    Join us and listen to all episodes on www.pwc.be/aiunscripted

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    20 mins
  • Episode 9: Trust in AI - Insights on the EU AI Act
    Jun 18 2025

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    Welcome to another insightful episode of our AI Unscripted series, where we explore the dynamic world of artificial intelligence (AI). In this episode, we delve into the critical topic of trust in AI, focusing on its legal and regulatory aspects, particularly within the European context.

    Key topics include:

    • Understanding the AI Act: Loïc provides an overview of the AI Act, a significant piece of European legislation aimed at securing the safety and trustworthiness of AI products. He explains how the Act categorises AI applications based on risk levels and the implications for businesses. 1:36
    • Risk classification and compliance: Wim discusses the practical aspects of complying with the AI Act, emphasising the importance of risk classification and proportionality. He highlights the need for transparency and the challenges of applying these requirements in real-world scenarios. 6:12
    • Impact on businesses: The conversation touches on how the AI Act affects various stakeholders, from large enterprises to SMEs. Loïc explains the roles and responsibilities of providers, deployers and other actors in the AI value chain, stressing the importance of accountability and security. 8:56
    • Global perspective: The episode also explores how other regions, particularly the US, are approaching AI regulation. The discussion includes the potential competitive advantages for European companies adhering to these standards and the broader implications for global AI governance. 19:55
    • Future of AI regulation: Looking ahead, the speakers discuss the evolving nature of AI technology and the need for flexible regulatory frameworks. They emphasise the importance of ongoing engagement with regulators and the potential for innovation within the bounds of the AI Act. 26:25

    Join us as we navigate the complexities of AI regulation and its impact on trust, innovation and the future of artificial intelligence.

    Join us and listen to all episodes on www.pwc.be/aiunscripted

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    28 mins
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