Episode Date: May 7, 2025
Host: Mark Fidelman
Length: ~10 minutes

🔥 Episode Summary:

This week, Mark dives into the biggest and boldest updates in AI marketing – from OpenAI’s attempt to unseat Google Shopping, to a hilarious campaign where real grandmas outshine machine learning.

Tune in to hear how:

• ChatGPT just became your personal shopping assistant (and possibly Google’s worst nightmare)

• Meltwater’s new AI teammate Mira is changing how marketers do their jobs

• Google’s AI answers are stealing your SEO clicks

• A Mexican food brand launched “Abuela Intelligence” to roast AI hype with old-school wisdom

Buckle up – this is AI news with a sharp edge, told in classic Mark Fidelman style: funny, fast, and fearlessly bold.

• OpenAI rolls out product search + recommendations

• No ads, no affiliate links — just pure AI shopping curation

• What this means for brand marketers and SEO

“It’s SEO meets QVC, but with AI running the show.”

• Meltwater’s AI-powered agent now automates research, monitoring, and analysis

• Turns billions of data points into real-time brand intelligence

“Think of Mira as Jarvis, but for CMOs.”

• New data shows AI snippets reduce clicks to top results by 34.5%

• Pichai says it boosts engagement — but the numbers say otherwise

• Marketers need new ways to win in a zero-click world

• Del Real Foods launches “Abuela Intelligence” instead of artificial intelligence

• Grandma-powered advice centers, sassy campaigns, and cultural genius

“Hasta la vista, Chatbot — Grandma’s got this.”

• OpenAI’s Shopping Features: TechCrunch

• Meltwater’s Mira Launch: Adweek

• Ahrefs SEO Study: Search Engine Journal

• Del Real’s Abuela Intelligence Campaign: Marketing Brew

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• And remember — you don’t need a supercomputer to be brilliant, sometimes a grandma’s advice will do just fine 😉