In this special mini-episode of AI First with Adam and Andy, Adam Brotman and Andy Sack dig into two of the biggest AI stories making headlines.

They start with the recent MIT study that fueled a viral Fortune headline claiming 95% of corporate AI projects fail. Adam explains what the research actually found, from the limitations of wrapper apps to the importance of micro use cases and realistic measures of success. Together, Adam and Andy highlight why leaders should avoid getting distracted by shiny solutions and instead double down on the small, practical wins that drive real business value.

Then the conversation turns to OpenAI’s release of ChatGPT-5. With polarized reactions ranging from disappointment to awe, Adam and Andy cut through the noise to share their perspective on where GPT-5 truly fits in the broader AI landscape. They explore how the frontier models are advancing together, why expectations matter, and what the “trough of disillusionment” means for businesses today.

This episode is a candid, hype-free look at what’s really happening in AI innovation, and what leaders should be paying attention to now.

In this episode of AI First with Adam and Andy, we’re joined by Henrik Werdelin and Nicholas Thorne, co-founders of Audos and authors of Me, My Customer, and AI. Drawing on decades of entrepreneurial experience, they share how AI is transforming not just the pace of innovation, but the very nature of what it means to build a business.

From the rise of small, agile, high-impact companies to the new competitive moats grounded in relationships, community, and trust, Henrik and Nicholas reveal why the AI era rewards entrepreneurs who start with their customers and stay deeply connected to them. The conversation explores “Entrepreneurship 3.0,” the end of the SaaS era as we know it, and practical ways AI can accelerate product launches, scale customer relationships, and create sustainable growth.

Whether you’re leading a global brand or launching your first venture, this episode offers a clear-eyed look at how to thrive in a business landscape moving at AI speed.

In this episode of AI First with Adam and Andy, we’re joined by Keith Fairclough, CIO of Cabi, a women’s apparel brand with a national network of over 2,000 independent stylists. Keith walks us through how he went from early AI experimentation to spearheading a full-scale transformation at Cabi, turning curiosity into capability across the entire company.

Keith breaks down the lessons from their AI bootcamp with Forum3, the structure they built to scale adoption (including org-wide training, AI office hours, and GPT competitions), and real use cases now saving time and expanding output, from automated marketing retouching to a custom GPT for IT sprint planning. He also shares what didn’t work, including missteps around executive involvement and building out an AI champions team.

If you’re a leader looking to scale AI across your organization, not just implement tools, this episode offers a front-row seat to what it looks like to lead with vision, structure, and practicality.