#AI Agent Shoppers + Google Ads: The New Era of Search #Marketing
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
#AI Agent Shoppers + Google Ads: The New Era of Search #Marketing
-
Narrated by:
-
By:
About this listen
In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search.
From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on brands and how brands need to optimize their apps, websites and content to connect with these new Searchers.
We also discuss how Walmart is building an AI Agent to engage with your AI Agent Shopper.
Here is a link to the news from Walmart about their AI Agent: https://www.wsj.com/articles/walmart-is-preparing-to-welcome-its-next-customer-the-ai-shopping-agent-6659ef18
Support the show
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
What listeners say about #AI Agent Shoppers + Google Ads: The New Era of Search #Marketing
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.