ADIDAS: 2 German Brothers + 2 Wars = Not 1, But 2 Famous Shoe Brands
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ADIDAS: 2 German Brothers + 2 Wars = Not 1, But 2 Famous Shoe Brands
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About this listen
For Bizography’s first international episode, we brave a few hard to pronounce German names to bring you the story of the Dassler Brothers. Adi and Rudi started out all cool...brothers and partners in a shoe company that would change the sports world. Alas - their story turned ugly during WWII. Let's just say the Gestapo was involved. In the aftermath of the actual war and the brotherly war, Adidas was born, and yeah, another big name shoe company too.
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