A Sea of EmOceans - Empathy vs. Intellect in Vacation Rental Branding
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A Sea of EmOceans - Empathy vs. Intellect in Vacation Rental Branding
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About this listen
This episode is all about understanding vacation rentals emotionally versus intellectually. It means getting out of your office and experiencing the product/service like a Guest. If you can’t put yourself in the mind of the Guest, go be a Guest!Main discussion points:
A perspective shift when moving from Operator to Guest.
The three types of branding.
Emotions vs. Intellect in brand strategy.
The five types of empathy.
"Intermotional Empathy" - a new type of empathy specific to vacation rental management.
If you can't put yourself in the mind of a Guest, go be a Guest!
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.