In this episode, we settle in at the Hampton Inn for its familiarity. Hampton Inn has perfected what organizational scholar Herbert Simon termed "satisficing," or the practice of being deemed "good enough" by reaching quality thresholds.

Hilton used guest surveys to make big changes to Hampton, and one change was the waffle bar becoming a signature feature.

We go through the acquisition from Hilton in the late 1990s to their makeover in the 2000s, to the 3,000 hotels throughout the globe today that have white duvets, shared work tables, and waffle irons that beep like a synchronized wake up call. From the days of exterior corridors in the 1980s and move across the decades into the lobbies that smell like waffles and have 50 charging ports, Hampton has changed in exterior and interior appearances, yet their ethos has remained constant - that's a decision!

• What does it mean for a company to make sufficiency, not luxury or flash, a long-term goal?
• How can doing the same thing over and over again build trust amongst people from different cultures and times?

This is also a reflection on how organizational decision makers enact a vision over the long term, and ultimately, how "good enough" became the strategy for brand expansion and longevity.

This episode references an article in Bloomberg Businessweek published by Patrick Clark in July 2025.