A Fresh Marketing Perspective - Jessica Begley cover art

A Fresh Marketing Perspective - Jessica Begley

A Fresh Marketing Perspective - Jessica Begley

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 Very COO Jessica Begley shares her experience taking on Marketing responsibility for the first time and the power of delivering radical honesty to her new team. "You're the experts, not me." She understands her team can see the difference in leadership styles, just as faux plants differ from actual plants. Plant people know seasons can change, and you have to meet people where they are. Walking Central Park in New York City every day, Jessica has solidified a new leadership principle: "Leaders who show up when the cherry blossoms are out and the sun is shining, every leader can do that. Exceptional leaders show up whey it is icy or when it is blazing hot." She's ready to embrace AI, which is fundamentally changing the power dynamic between employers and employees. She isn't about to apologize for evolving. She will apologize for staying stagnant. "Disruption is not disloyalty."
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